Drinking and driving has an always been problem in modern day society. In today’s society there have been many messages given to humanity about the dangers of impaired driving. However, despite this people continue to drive drunk and put many civilians in harm’s way. With drinking and driving being illegal, there were still 13, 625 deaths directly relating from alcohol-related highway crashes in the US in 2010 alone (“Impaired Driving.”). Statistics like this one show that drunk driving is still a major issue in today society. Mother Against Drunk Driving (MADD) is a non-profit organization that missions to support victims of drunk driving and to prevent it all together. In 2012 MADD released a public service announcement called “Impact” specifically targeting the problems of drunk driving. This public service announcement shows the dangers and the impact of one accident on people’s lives that were not even present in the crash caused by drunk driving. MADD’s public service announcement uses sound effects, metaphoric imagery, slow-motion, and facial visuals to show the …show more content…
The glass falls down in slow motion and it eventually hits the ground shattering with milk spilling. As this is happening there are sound effects of a car crashing in the background. The camera then shoots directly at the boys face and shows his distressed face with more noises of car crash going on. The camera then shows the mom crying as the police officer looks very miserable. In the background the sound of a car horn plays until the end of the commercial. The camera switches between the mom and the child showing them crying with again the car horn in the background replacing all other sounds. The commercial then shoots to a black screen with the words “For all the victims of impaired driving.” (“MADD Canada- PSA- Impact—Victim Support.”) Finally, a shot of MADD’s logo and their website is
Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in
The facts are plain and simple, that alcohol and driving do not mix. About three in every ten Americans will be involved in an alcohol related crash at some time in their lives. Every single injury and death caused by drunk driving is totally preventable. To curb this national travesty, concerned Americans need to examine the problems, the effects, and the solutions to drunk driving. First of all, America has had a problem with drunk driving since Ford perfected the assembly line. Alcoholism is a problem in and of itself, but combined with driving can have a wide range of effects. The consequences of this reckless behavior can include a first time DUI or licenses suspension; a small fender bender, or worst of all a deadly crash. Most drivers that have only one or two drinks feel fine, and assume they are in control, which is irresponsible and dangerous. Alcohol is a depressant that slows down the body's ability to react and impairs judgment. To drive well, you need to be able to have a quick reaction time to avoid accidents. Unfortunately, people continue to drink and drive. However,...
M.A.D.D. is a political interest group for all mothers against drunk driving. It was specifically created for mothers of kids who have fallen victim to drunk drivers, whether it be in injury or in death. Founded on September 5th 1980, M.A.D.D. has made a huge impact on the government today and an even bigger impact on society. The idea of M.A.D.D. was first introduced by a mother, Candice Lightner, who lost her thirteen year old daughter in a car accident killed by an intoxicated driver. She took action and initiative after the loss of her daughter to help prevent drunk driving accidents so other parents wouldn’t have to go through the grief of the loss of a loved one, especially their son or daughter. Whether it be spreading awareness, or helping pass laws such as Kyleigh’s Law in New Jersey, the women of M.A.D.D. have made a name for themselves as persistent, successful mothers who are committed to making the roads a safe place for their children, now and in the future.
In the year 2001 more then 800,000 injuries occurred in the United States from alcohol related accidents, while more than 40% of automobile crashes were due to the abuse of alcohol (MADD homepage). These overwhelming statistics are just a small piece of the very large puzzle that stuns the nation with deaths every year. For some people, these statistics are more than just phrases on paper they are words that are haunting reminders of the tragedies and losses they have experienced in their lifetime. One such mother was so distraught by the loss of her thirteen year old daughter Carrie Lightner, who was killed by a drunk driver, began the organization Mothers Against Drunk Driving (MADD). On the other side of the country another mother was feeling the same pain as her five and a half month old daughter, Laura Lamb, took her last breath after a drunk driver struck their car. Together these women joined forces to share their sufferings with others in the same situation, while striving to prevent future accidents and conditions such as the ones they had just experienced.
“Drink the first. Sip the second slowly. Skip the third. The speedway ends at the cemetery” (Rockne). Every day, almost 30 people in the United States die in motor vehicle crashes that involve an alcohol-impaired driver. This amounts to one death every 48 minutes. The annual cost of alcohol related crashes totals more than 51 billion. In Recent discussions of drunk driving, a controversial issue has been whether the driving while intoxicated laws should be increased due to the amount tax payers are paying for drunk driving crashes. On the one hand. Some argue that the driving laws for driving drunk should remain the same and not change. From this perspective the laws about driving under the influence should greatly increase to be stricter, this will help decrease the death rate per year in the United States. On the other hand, however others argue that the laws about driving while drunk are already too strict and should remain unchanged. In sum, then, the issue is whether the laws about driving drunk should be greatly increased to be more effective, or remain unchanged. Because drunk driving can result in unnecessary and premature deaths, unsafe roadways, billions of dollars spent on taxpayers due to DUI’S, and losing a loved one. Drunk driving laws should be altered to be more efficient.
(SOAPSTONE) The Montana Meth Project puts out ads called "Meth, Not Even Once" campaigning awareness for the growing problem that is meth addiction. Many of which feature a character, an addict, telling a seemingly harmless story, but the videos that go alongside it depict much harsher realities. In this particular ad, the narrator is a girlfriend telling the viewer about her boyfriend who, in the video, is quite less than she chalks him up to be. Her calm words contradict the dark and disturbing situation shown in the footage. The girlfriend's word choice and tone of voice give off a teenage vibe as she uses "like" in one of her statements. Judging by her diction, and age of the two characters, the target audiences are teenagers and young adults, whom may relate to the
Drunk driving is a problem that we hear about every day and it is something that effects everyone, but it only becomes real when it affects us directly. What we don’t know is when a problem like drunk driving will become “real” for us. Drunk driving is an issue that has taken a toll on our country and should be stopped. Drunk driving has been an increasing problem for many years. It effects not only the driver but all of society. The good thing is there are many ways the percentage of drunk drivers can be reduced. Although many people believe drunk driving doesn't affect them because they don't drink and drive, it is something that affects the whole community.
Mothers Against Drunk Driving is an organization that strives to stop drinking and driving, supports the victims of this crime and attempt to prevent underage drinking. This determined group of people is also known for the support that they give to the families of the victims. The websites of this organization are key in guiding those interested in helping or being helped. The websites are a great way to get involved in achieving their cause and learning more about MADD. Without the main website of Mothers Against Drunk Driving, some victims would go unsupported because of the lack of audiences.
There is knocking at a door late at night, and there a policeman standing at the door with information that a family member was in an accident that involved a drunk driver. This is one of those things people hear and believe that it will not happen, but it happens every day. Every 40 minutes, someone in the U.S. is killed by a drunk driver and in 2008, in Montana, 40 percent of all traffic fatalities involved DUIs (“Drunk Driving” 1). Drunk Driving affects everyone and people in Montana should look at what other states do to find ways to make the laws tougher and more enforced.
PURPOSE: To persuade my audience NOT to drink and drive Every person is accountable for his or her own “right to drink”. Failure to treat this or any “right” responsibly has consequences. The person’s “right” can and should be taken away when the failure to act responsibly endangers others.
Driving under the influence is extremely dangerous. Those who drink and drive tend to have an increased risk of car accidents, highway injuries, and vehicular fatalities. However, there are countless ways to prevent drunk driving. Professor David J. Hanson at the sociology department at the State University of New York states that “designated drivers have saved nearly 50,000 lives and spared many more thousands of people from suffering injury from drunk driving. It is a proven fact that almost 30 people in the US die every day in a motor vehicle accident involving a driver impaired by alcohol.” Every accident caused by drunk driving is one hundred percent preventable.
Drunk driving is an issue that effects many people across our nation. People do not realize the affects alcohol can have on the body and mind that slow decision making while driving. This issue begins in the home. Children see their parents, or other adults figures, have a beer or a cocktail and get in the car. Thus, making it seem like it is acceptable to drink and drive. “One in three people will be involved in an alcohol-related crash in their lifetime” (MADD).
For this paper, I looked at two ads that I found extremely powerful. The first ad has a picture of a woman who cannot be recognized at all, with a picture of what she used to like in the bottom left corner of the ad. The ad states that “not everyone that gets hit by a drunk driver dies.” Thus revealing the woman as a victim of a drunk driver. The second ad that I have selected was a picture of a parking stall for handicapped drivers. The ad has in bold white letters “Every 48 seconds, a drunk driver makes another person eligible to park here.” These ads are both powerful in their own sense, however, the ad with the victim of the drunk driver strikes me much harder than the one with the handicapped parking stall. Although both of these ads use a strong sense of pathos to get you to feel bad for those affected by drunk drivers, the ad with the picture of the victim has a much stronger effect.
For many years, beer has accumulated the mainstream idea that beer is typically consumed in the party-type scenes. It has also created a popular thinking that young men that drink beer are manly, wild, girl-loving, partying individuals. Recently, however, it has seemed as though beer companies have begun to stray away from that way of thinking and have begun forming a new ideology. That being, that beer is an alcoholic beverage that can bring people together to have a good time. Guinness has taken this way of thinking and pushed it even further. With this ad, Guinness wants to show that men who drink beer can still be manly, but also sensitive, sympathetic and supportive at the same time. They show these qualities through the actions of the men playing the basketball game.
Many people in the United States enjoy a drink of their favorite alcoholic beverage. It could be a nice ice cold beer after a hard day of work or going to the bar and enjoying a few shots or mixed drinks with friends. Drinking alcohol is a common way to mingle with friends and take the edge off a difficult day. However, there are dangers involved with alcohol since it does dampen the body’s ability to cope with new information. Alcohol becomes a poison to the body when consumed in large quantities. The biggest danger is not to the driver after they become inebriated, but comes to anyone the drunk driver comes in contact with. A sober person can be dangerous just by being distracted, but a drunk driver’s ability to cope with changing situations and distractions is one of the biggest hazards on today’s roads. Some individuals believe that they are not as impaired as what they are led to believe from government ads and the many videos that show what can happen to someone who is drinking and driving. Although, there are many policies in place to advocate against drunk driving, there are those who would endanger themselves and others with their thoughtless actions when they jump into the driver’s seat of a vehicle. Drinking and driving should never be combined because a person who has been drinking does not have the ability to use all mental faculties unimpaired, many people have been killed, injured, or psychologically hurt by a drunk driver, many men and women do not know the difference weight and gender have on the body’s ability to process alcohol, and the financial and legal trouble that is awaiting for those convicted by a DUI.