Monster.com
Background:
Monster.com is an internet site that is offered as an opportunity for job seekers to examine the market for available positions that will match their requirements. This way job seekers can shop around for a job that will be most appealing to them. The site also offers employers to shop around for the best suited employee since there is availability to post résumés on the site. This site can be accessed by registering with a user id and have password so regular visits to the site can be established. Monster.com was an idea that came to life under the supervision of its creator, Jeff Taylor. Its road to success was ingenious and in the next couple of pages, we will examine the idea behind the success.
Statement of the Problem:
The idea started forming when the creator was put under pressure caused by the situation after the mid 1990’s recession. Jeff Taylor had started ADION, a niche advertising company the specialized in designing traditional recruitment advertisements for high-tech clients. When the economy started recovering after the recession, the clients were hungry for new material that would offer solution for their problems. Taylor was stuck trying to figure a solution.
The second problem was at the time that the idea formed in Taylor’s head, internet was just staring out. It was not known and the possibilities it offered was definitely not as wide as it is today. Many were skeptical of the idea and ADION’s clients were getting cold feet and wanted to withdraw. “Consensus was that I had lost focus; in their eyes I was doing ‘computer crap’.”, Taylor said about the general opinion about him at the time he was trying to launch his new idea.
Third problem occurred once the site was being launched. There weren’t enough people believing in it and the site did not draw the attention that was counted on. Measures had to be taken to get the site to attract response to the site.
Fourth problem was launching the site globally.
Definition of key players and explanation of why they are key players:
Most important key player is Jeff Taylor who is the creator of monster.com. Taylor came up with the idea of the monster idea by pure brain storming and he pursued it to the successful position it reached when TMP worldwide bought it.
Another key player is ADION, the advertising desig...
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... might be regarded upon as international, is the fact that job seekers and employers looking for suitable employees, can be found all over the world.
The desions however are positively international. Once an internet site is established, there is no limit to where it could be used from. The problem with that is what country does the site offer it services to. When the monster board was established, it dealt solely with the American market. It was the job seekers in America looking for at jobs offered by different companies located in the 50 states of the US.
But once the acquisition was completed, the site was then formed to suit each one of the countries that TMP was offering it services in. monster.com has already established itself as the number one career helper in many countries, and it yet has plans to enter many more.
The AOL deal is another aspect of monster.com internationality. Since Monster.com became the exclusive career search site for all AOL properties, the penetration into foreign markets has continued. Through AOL, monster.com is able to access people and markets that would not have been possible if they had remained an American private company.
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