Introduction Millet crops are grown in low rainfall (200-600 mm) areas. These crops, being drought tolerant and highly adaptable, are highly suitable for dryland agricultural ecosystems and some of them are important in hill and tribal agriculture. Major millet crops include Jowar or sorghum (Sorghum bicolor), bajra or pearl millet (Pennisetum typhoides), mandua/ragi or finger millet (Eleusinecoracana), and small millets comprising of - kangni or foxtail millet (Setariaitalica), kutki or little millet (Panicummiliare), kodo millet (Paspalumscrobiculatum),jhangora or barnyard millet (Echinochloafrumentacea), cheena or proso millet (Panicummiliaceum), and korale or brown top millet (Brachiariaramosum) (Source: IIMR). A total of about 14.5 m tonnes of …show more content…
• consumer preferences shifted to others • Poor awareness about nutritional and health benefits of millets in tackling lifestyle disorder. • Difficulty in the processing of millets and millet products at the domestic level compared to rice, wheat, and other pulses. • Poor visibility/ availability of the millets and millet products compared to other products. Objectives • To understand consumer awareness and acceptance levels of millets and millet products • To understand and evaluate buying decision factors of millets and millet products in India. • To understand the Indian and Global perspective of millets and millets processing with special reference to Telangana • To identify supply chain and marketing plan for the promotion of millets in India. Methodology The study is mostly exploratory in nature and is completely based on the primary research and partially secondary data will be considered for taking assumptions, trends, and others Primary Survey is done by: 1. Market survey to identify the existing products and processing companies in India to understand the market
Monsanto Vegetable Seeds is the world’s largest seed producer. The organization founded in 1901 with a chemical product Saccharin that has evolved over the past hundred plus years (Monsanto Vegetable Seeds, n.d.). The organization, always innovative has found itself in various businesses such as plastics, turf, pharmaceuticals, food, and most recently 100% dedicated to agriculture. A cast organization such as Monsanto has many facets; however, this paper will focus on the vegetable seed division (MVS) within Monsanto. In 2005 the firm primarily focused on corn, cotton and soybean seeds and entered into an entirely new domain of vegetable seed. While its previous product lines were primarily produced, distributed and sold in a relatively small radius, vegetable seeds embarked the firm on a complete new way to manage a supply chain whereas the products may be produced in Asia, cleaned in the U.S. and sold in Europe (M. Secrest, personal communication, June 20, 2011).
At the Swiss Federal Institute of Technology in Zurich, scientists created golden rice by inserting three genes into a certain rice variety which will in turn produce a greater amount of beta-carotene. This rice has a sort of yellowish hue, which has given the rice its name, golden rice. The rice is still under research and testing before it will reach the markets, which is guessed to be around 2003. If this rice is found to be safe and effective it will be a tool in providing these rice dependent countries with the nutrients they need.
Marketing is not just about selling and advertising products and services. In general, marketing is associated with identifying the particular wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel, 2007). Understanding ways to identify the target market is crucial in developing market strategy. This paper is intended to define target marketing and examine a market analysis of Stacy's Pita Chip Company.
The Canadian seed system is complex, due to the involvement of multiple stakeholders and its commercialization. We can classify the system in two ways. One is” formal seed system” and another is the” informal seed system”. Formal seed system is the systemic process of varietal development, including quality control and involves government departments and the informal seed system is the farmers own seed system for saving seeds and use it next year. I have found that the Informal seed system is dominant for the cultivation of ethnic vegetables.
other crops that are either drought resistant or only require a minimal amount of water for irrigation.
The food industry refers to the whole set of business activities from production in the fields by farmers to packaging and distribution of food to actual consumers. It includes growing crops, raising livestock, manufacturing of processed food, storage, packaging, distribution, transportation and promotion of food items. Educating farmers on new advanced techniques, research in food technology and introducing rules a...
The development of horticulture has become a major social aspiration in many developing countries, more than ever before. This has manifested in the various kinds of advances on agricultural front. Marketing of horticulture produce is as important as production itself as it plays a very important role not only in stimulating production and consumption but also in increasing the pace of economic growth. In India a National Horticulture Mission was launched in 2005-06 as a Centrally Sponsored Scheme to promote holistic growth of the horticulture sector through an area based regionally differentiated strategies.
Taber, Henry G.. "Green Bean Production." Iowa State University. Mar. 2009. 11 Feb. 2011. .
India's ice cream industry offers a potentially lucrative market for US agricultural and food exporters. Trade liberalization in the country is driving the growth and diversification of the sector, with consumers given a wide range of ice cream flavors such as vanilla, strawberry, butterscotch and chocolate. High tariff rates and inefficient distribution systems continue to hamper the import market, but an increasingly affluent younger generation of consumers will likely boost the ice cream sales.
Today rice accounts for about 20 percent of the world's total calorie intake. Rice is not just a staple in diets worldwide, but rice is central to the economy and landscape of ancient and modern Asian civilizations. Predominantly in contrast to Mediterranean cultures, which are primarily based on wheat (Hirst). On the international market rice commands a higher price than that of wheat. However, less than five percent of the world’s rice enters the trade market, in comparison to about 16 percent of the world’s harvested wheat. In low-income countries, such as China and Pakistan are often able to export their rice with a greater cost than it takes them to import wheat (Kiple and Ornelas).
The most commonly encountered species of sorghum in Africa is Sorghum bicolor (Harland & de Wet, 1972; Norman, Pearson, Searle, 1995). It is a cereal grain plant of the family Gramineae. Historically, Sorghum bicolor is a grass species mainly cultivated for food to feed humans and animals and for producing ethanol (CAC, 2011). It originated in northern Africa, but now cultivated widely in tropical and subtropical regions. The crop although treated as an annual, is a perennial that is mostly found in the tropics and harvested many times (Stroade, Boland & Taylor, 2013). Most cultivated varieties of sorghum have their origin in Africa, where they grow on savannah lands and cultivated extensively
The knowledge of physical properties of pearl millet is important in determining its suitability in food product development as well as designing equipment in handling of the millet. Bran rich fraction, a byproduct of pearl millet milling, was characterized by high WHC and OHC indicating its suitability as a bulking agent in functional food formulations. Germination of pearl millet resulted in lighter and finer flours with high bulk density, desirable attributes in infant/health food formulations (Florence et al 2014c)
In conclusion, the world population is expected to grow by 100 million every year. Above ninety five percent of this population growth will come from the developing countries. This would put pressure on available resources for survival especially food in this regions. Potato production and consumption has increased in developing countries more than any other crop in the last fifty years. It is one of the most vital commodities in the world. It is grown commercially in 130 countries and about 320 million tons produced annually. It has since become a staple food for more than one billion of the world population. Potato will most likely play an increasing role in the world’s future food supply.
Post-harvest losses occur about 9.5% of total pulses production. Among whole post-harvest operations, storage is responsible for the maximum loss about 7.5%. Processing, threshing and transport causes 1%, 0.5% and 0.5% losses respectively. Among storage losses, pulses are mostly suffer from damage due to insects about 5% as compared to wheat (2.5%), paddy (2%) and maize (3.5%).One can also increase the processing efficiency in dal mills. Due to advancement in processing technology, the net availability of end products in Propagation of IIPR mini-dal mills which will not only decrease post-harvest losses but also increase the rural employment. Modern dal mills have been increased to 70-75% compared to 65-66% in traditional dal mills.
Our country has favorable conditions for the development of industrial crops and fruit trees: The climate is humid tropical monsoon with high heat, high humidity. There are many types of soil suitable industrial crops: feralit land in the mountains, alluvial soils of the plains. The labor abundant experience. Processing industry is growing; large market demand. Policies to encourage the development of the state. The development of industrial crops and fruit trees brought many great significance: Supply of raw materials for the processing industry, providing exports. To contribute to job creation, redistribution of labor on a national scale. Promote economic and social development in disadvantaged areas. Speaking of the achievements of agriculture, we will talk to the achievement of food production in our country recently: Rice planted area increased: 5.6 million hectares (1980) to 7.3 million hectares (2005). The crop structure has changed. Productivity increased at 4.9 tonnes / ha / year. Food production in paddy increased: 14.4 million tonnes (1980) to 39.5 million tons, including 36 million tons of rice (2005). Average food at over 470 kg / person / year. Vietnam is one of the leading rice exporter in the world. Acreage and crop production also increased rapidly. The Mekong Delta is the largest food producing countries, accounting