It is Microtel’s vision to be the preferred hotel of business and leisure travellers requiring accommodations in the Batangas area. The Mission Statement of Microtel Inn & Suites Sto. Tomas, Batangas is outlines as follows: Microtel aims to deliver to guests and franchisees alike the highest quality hotel in the true economy category. The target market will be the intra-Philippines and international budget business travellers and value-minded tourists. Microtel will fill a growing (and as yet unmet) demand for cost efficient business travel. Currently, there is a large gap and significant fall-off in the quality of accommodation and amenities between four and five star properties with that of a consistent standard economy hotel. To some extent, the independently managed/family owned local hotels and service apartment/condotel market are largely localized and the standard of construction, finish, guest services and amenities are inconsistent. Microtel will establish a homogenous standard throughout the country that will enable the business traveller or any guest to book his or her itinerary throughout the country, confident that the levels of safety and services at Microtel’s will be at consistent international standard without incurring four or five star tariffs. Microtel’s accommodation will be distinguished from other properties by focusing the design and furnishings to be consistent system wide. Evaluation of the Mission Statement Elements Remarks Analysis 1. Customers Yes Business market and travellers 2. Product and Services Yes Continuous improvement 3. Markets Yes Locators inside Industrial Park and nearby, business travellers and tourist 4. Technology Not stated Adaptation the customer service online system 5. Conc... ... middle of paper ... ... Objectives To maximize sales or market share by reaching an occupancy rate of 75% with an average daily revenue of Php2,900 To reach a gross revenue of Php77.4 million an increase of 37% compared to 2013 To attain a net income of Php10.4 million To achieve 40.5% gross operating profit for 2014 Non-Financial Objectives Sustain strong network with HR managers / bookers inside FPIP and nearby industrial parks Establish linkage with Japanese expatriates (decision maker for lodging requirements) through courtesy visits, meeting and golf sponsorship Increase revenue from corporate and government live-in seminar, academe and leisure market Offer competitive long staying rate Include Millie’s and Minori Tei restaurant in hotel marketing campaigns Facilities upgrade – suite room and hotel lobby renovation Staff education, training and development
Micro facilities: Every need of the employee is taken care of. Every conference room is provided with cables, projectors, connectivity to I-pads, network connections unlike other organizations. Employees need not waste time on these minor things which take up most of the time.
Net income increased from $70.6 million in 2007 to a high of $214.9 million by 2011 – CAGR (32.1%)
5) Pricing All services shall be delivered under this Statement of Work at a cost of $217,000. 6) Measures of Success Step 1: Determine whether survey was a top box or not • Look at the customer satisfaction data to see what it is telling Step 2: Challenge and redefine the
Hilton Worldwide carries out business through three segments: (1) management and franchise; (2) ownership; and (3) time-share. These business segments enable management to capitalize on strengths like brand recognition and economies of scale. The company focuses primarily on the management and franchise segment which consist of 3,918 hotels with 610,413 rooms. Managing the properties, rather than owning them, allows the company t...
Market trends and developments plan: Marketing Goals: 1. achieve over $1 million income per year in year four; 2. Starting operation in 2017. Purpose: GOLDEN AGE
This company provides accommodation facilities with hospitality for people who come from other areas but this is not a hotel service. This is called first unhotel hospitality product which enable guest to live like locally by experiencing luxury facilities. This concept has gone beyond the hotel service and it is called as vacation home. This great business concept was created in 2009 on the mind of Grey Marsh who is the CEO of this company. They are keeping their relationships with two parties to be success in their business and to make high profit in the market place. In here, they provide their service to typical high market home owners by giving the opportunity to let them out their home for people while the home is
The hospitality industry in the United States is large, complex and intensely competitive. Within this industry is a segment comprised of hotels and motels, which will be the relevant sector for this marketing plan. To note, the hotel and motel industry in the United States had an estimated value of $137.5 billion as of the end of 2012 (MarketLine, 2012). The industry is forecasted to experience a compound annual growth rate (CAGR) of 5.5% from 2011 to 2016, to attain a value of $179.5 billion (MarketLine, 2012). In this industry, the most lucrative segment is leisure which has a market share of 71.1% (MarketLine, 2012). Sunshine Inn (fictional) is a small independent hotel that operates within the leisure segment of the hotel and motel industry in the United States. It is an adventure-themed hotel situated along the California-Nevada border in order to capture the tourist market for Lake Tahoe. Sunshine Inn has 30 bedrooms and 15 suites and offers specialty home-cooked type meals to guests for breakfast, lunch and dinner. It must be emphasized that the hotel and motel industry is one of the most fiercely competitive in the United States, and in fact, in the world (Johanson & Cho, 2009; Kosarkoska, 2010). Therefore, in order to compete with large hotel chains with five-star hotel rankings, Sunshine Inn will have to depend on strategic approaches, such as effectively targeting and positioning itself in the appropriate market, as well as developing a marketing plan that will promote the unique value propositions that only small, personalized hotels can provide: excellent customer service, customized adventure packages as well as a total customer experience that revolves around enjoyment, fun and discovery. As this marketing plan wi...
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
“One of the most distinct reward schemes utilized at Hilton hotel is the “Spirit to Serve”. Hilton’s most vital concern is the employees and is considered as the most vital principle in the hotel. Employees always search for an environment where they can adjust themselves better, satisfy their mind and soul and personal development. Hilton offers a home like atmosphere and pleasant working environment to their colleagues thus holding a reputation of employee caring, dependable associates which are not only ethical in their jobs but trustworthy.
To generate a revenue of £150,000 in the first year with a gross profit margin of around 40%
At the beginning of 1993, the company introduced a new Group Mission. Statement that has been rolled out to every member of staff through personal presentations by the Managing Director at every hotel and corporate office. This Mission Statement has been published in English, Chinese, Thai and Indonesian, and serves as a model for that. it conveys guidelines and criteria that can be used by hoteliers who wish to monitor and evaluate their own leadership and quality. improvement efforts.
Businesses of today need more connectivity than ever. I am going to bring you a brief look into the telecommunications department of Alenia Marconi Systems.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
My mobile phone network coverage allows me to make a call wherever I want, and the call is never cut off by the network. Independent surveys show that it has the best signal quality with excellent call clarity. The network covers 99 percent of the population, and it has installed more transmitters than any other digital network company. They guarantee that they work the best; in fact, they will even add a free minute of talk time if the call is ever lost. International and off-peak calls are the cheapest in the area. The company has been voted number 1 in customer satisfaction for 5 years in a row.
... 178,852 Thousands to $218,092 Thousands in 2007 to 2008 for the advertising on internet. And by the extra operating expense, they revenue raise by $51539 Thousands compare to 2007 and 2008. If this increase yields significant results, then more funding could be proposed in future years.