Microsoft Case Study: Windows Vista

857 Words2 Pages

Over six billion dollars spent producing one of the worlds’ largest technological projects in history; Windows Vista. In 2007, Microsoft finally launched their new operating system years behind their proposed schedule and billions over budget. This essay will cover aspects over Microsofts arrangements with the development and sale of Windows vista in a monopolist market and the effects it would have if it was in a competitive market, discuss why PC’s are in a more competitive market compared to operating systems and diminishing profit of the ogolisitic market computer chip giants; AMD and Intel created.

Being a monopoly, Microsoft is turning over a huge profit from retailers buying Windows Vista for a wholesale cost and marking the price up to make a profit, even though the time producing the newest software wasn’t managed efficiently, as it was years overdue. Microsoft created a monopolist market which is when “a firm is a sole seller of a product without close subsitutes” (Principles of Economics, Joshua Gans, Steven King, Robin Stonecash, N. Gregory Mankiw, 2012) and created a highly efficient arrangement for the sale of their software, as shown by the 20 million Vista licences sold within the first month of sale ( Windows Vista Debuts with Strong Global Sales, Microsoft, 2007). Although, by selling their product to a large number of firms, from small businesses, to major franchises. This means that there is a perfectly competitive market trying to sell the most copies. By allowing more firms to resell Vista, Microsoft will set itself up for higher short term profits, but less long term profits, due to firms competing with each other, lowering the price they are selling the software for. As more firms are selling this product...

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... billions over budget, and years behind. Due to Microsoft being a monopoly, it created such a change in the market with the introduction of its new software that an upgrade of hardware was needed to for computers to function correctly, causing increases in cost of producing PC’s. As such, this may cause decreased profits for firms selling these new computers, demonstrating how one change in an environment can cause drastic changes in all related markets.

Works Cited

Windows Vista Debuts with Strong Global Sales, Microsoft, 2007
Principles of Economics, Joshua Gans, Steven King, Robin Stonecash, N. Gregory Mankiw, Pg 324, 2012
Principles of Economics, Joshua Gans, Steven King, Robin Stonecash, N. Gregory Mankiw, Pg 67, 2012
Competition counts, Federal trade commission, Pg 2, 2014
Technology Sector at Threshold of New World Order, Kevin Allison Chris Nuttall, 2007

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