Maybe it's because of those in the Millennial generation that were raised to believe that they could do anything that they wanted as long as they set their mind to it. Michael Jordan, arguably one of the best basketball players of all time, explains that excuses are far too often used to try and justify the unaccomplished. This advertisement goes to show what the Millennial generation as a whole expected, and why their expectations aren't always fulfilled. Michael Jordan's "Maybe It's My Fault" commercial was successful in targeting Millennials by confronting the failed perceptions and common characteristics as well as emphasizing values of that generation. What is so special about achieving the same goals that everyone else has achieved? Doing the same things that everyone else has done? In the same exact way that everyone else has done so? Michael Jordan implies that the Millennial generation uses excuses rather than using their failures, pain, and obstacles as a way of strengthening themselves. This advertisement both visually and vocally inspires and motivates through the proposed message and graphics shown. It's almost as if he, using intensifying background music, visually took the audience on a journey from where he is now back to his foundation where he started. Vocally, Michael Jordan used a very …show more content…
This commercial was a proposition implying that Millennials feel entitled to what many others have had to spend their whole lives working for. While pointing out what Millennials need to strengthen within themselves, Michael Jordan was also intending to motivate those of the Millennial generation to "Become Legendary" as is mentioned near the end of the advertisement. This commercial would be an effective way to clarify what older generations worked for and why generation Y follow in older generations'
Michael Jordan is the greatest basketball player of all time and his brand of shoes, which is owned by Nike, has some of the best commercials I have seen. The advertisement I chose does not even show off any of his shoes but it is an inspirational commercial. The commercial is titled “Look Me in the Eyes,” it shows a couple of professional sport players that are signed under Jordan Brand. As stated before it does not show a single image of his shoe, it only shows the logo at the very end of the commercial. Jordan Brand doesn’t have to show shoes to sell them because Jordan’s are one of the most popular sneakers ever.
Sonny Vaccaro, does that name ring a bell? Probably not, but not many people do. He is the man who developed Nike’s basketball shoe advertising strategy in the late 70s and early 80s. The most important thing he contributed was his advice to Nike before the NBA Draft in 1984. Nike was debating how to split up their funding between the top picks of that draft. The 1984 Draft included three future Hall of Famers in Hakeem Olajuwon, Charles Barkley, and none other than Michael Jordan. Sonny Vaccaro told the president at Nike that the only way to sign these players was to go all in on one of them, not splitting up budget between them. Then everyone at Nike asked him who they should go all in for, his reply was Michael Jordan. Not only did Vaccaro
The Jordan Brand attempts to communicate to its audience that to become legendary they need to understand that it is not about the shoes, but what it is you do in them. They do this by showing a number of star athletes performing when they were in college and high school to the narrator’s (Michael Jordan) words. This paper hypothesizes how it is the Jordan Brand attempts to bring their audience to the shared rhetorical vision of becoming legendary, through fantasy themes in their ad "It’s Not About the Shoes".
GameFly is an online video-game service where games are shipped out to any home around the United States for a fee. The person that is renting the game can keep it out as long as they want. The pr ices vary depending on which plan the consumer chooses. If the consumer does not like the game he or she has chosen, they can return the game and get a new one like GameFly says in their commercial. GameFly has many commercials, but the most recent commercials they have been advertising is the “Be Amazing” commercial with NBA star, Blake Griffin. In the recent commercial from GameFly, ethos, pathos, and logos are used to appeal to potential consumers’ want of moving up within the social
Many people in today’s society wear “Air Jordan’s” don’t even know who the man behind the shoe is, or how much he affected the game of basketball on and off the court. Jordan not only revolutionized the game of basketball but he changed how people sold, wore, bought, wore, and marketed shoes. This entire he achieved, just from playing basketball. Jordan was always a force on the court even from a young age. He went to the University of North Carolina and played basketball as a Tar Heel. In 1984, subsequent to winning a national title at the University of North Carolina and a Gold Medal at the Olympic diversions in Los Angeles, Michael Jordan was chosen third by and large by the Chicago Bulls in the NBA Draft. That year Nike additionally marked
The videos shown and explained that if you give 110% and try your hard then is nothing that will stand in your way of accomplishing your dreams. For example JMac tried his hardest, and even though he a disability he didn’t let him get stopped by anything. This is a primary example for other kids and actually everyone to show that nothing is really out of reach. His experience and exposure to the media laid the groundwork for even more kids to seize their own moment. I think that JMac’s broadcasted experience to the public gave kids the confidence to do what they believe in. As you take a closer look at this amazing accomplishment and achievement you can apply this in different situations. No one expect Jmac to be on the basketball team but
Michael Jordan is an American basketball player. First, Michael Jordan helped his team with inspiring words Michael Jordan said "I've failed over and over again and because of that I can succeed," He wants all basketball players to know that even the pros were once horrendous even the pros once lost games and still they get better. Another quote that inspires people is "if you quit once it becomes a habit never quit," He want people to know that you should never quit and keep moving forward. The final quote is " I can accept failure, but I can't accept not trying," Obviously, Michael Jordan worked day and night to achieve the position where he is that is why he can't give up that.
Attention-Getter: I bet if I asked you the first athlete in history to ever become a billionaire, you wouldn’t be able to give me an answer. Also known as “MJ,” Michael Jordan was the first athlete in all sports to ever become a billionaire. Mmmm Incorrect.
Who Influenced Michael Jordan to Become the Player and Person He is Today? I. Introduction A. Background B. Thesis Statement II. Body A. Childhood of MJ B. MJ the Child Player C. The College Years D. MJ- The Pro Athlete 1. Life in the NBA 2. Life in the MLB E. Back to the NBA 1. Bye, Bye, Bye (Retirement from the Game) III. Conclusion IV. Appendixes A. Charts and Statistics V. Works Cited Page Davis 2 Introduction Well everyone has they’re own opinion about Michael Jordan, but one thing is certain, he is a phenomenal athlete with a unique combination of grace, power, artistry and the improvisational ability. He is not only the top player of his Era, but is quite possibly the best player to wear the uniform of a NBA team. He is the most recognizable athlete in the world and is believed to be the best there ever was, is, or ever will be. (NBA.com) A person to this magnitude has obviously a success, being able to have a family of his own and, knowing that there are thousands of people looking up to him, and being many people’s idol. To be able to stand the pressure of being a national symbol of greatness, you have to have a driving force. This driving force has been known to be the edge a lot of people have needed to make it over. Michael Jordan’s family helped him to fight and become one of the most influential, successful, and professional sports figures ever.
In the advertisement, the male teen tries to entice the female by trying to share a Coke with her yet every time he comes up to her, he brings up the wrong “Share a Coke” bottle. He eventually gives up and gets a Coke for himself, which says the name Alex on it. She walks up to him and says “Alex? That’s my name.” to which he responds with “Mine too!” They end up sharing a Coke together and bonding over the shared name. This is geared towards the younger generation because it uses teens in the ad and it shows how people can bond even without having a phone in front of them all the time. As a way for them to entice the millennial generation, Coke has since been putting on many different labels on their cans that could attract the younger crowd like the avengers, quotes from famous singers, and more pop culture icons. This advertisement was definitely effective in its goal because the ratings and consumption levels rose and more people were buying
The victories of the Olympians shown in the commercial indicates that no one come across success just by hoping for it. You need the strength of mind and body to struggle and work hard to reach your fullest potential. You also need the sponsor of others, in this case, moms, to help you set the right attitude and drive towards success. P&G reveals the importance of hard working and how they work hard every day to make quality products and services that improve people’s lives. One theme carried through the entire video was a nonviable language—failing. The whining babies, the crying children, the falling kids and so on. But they considered failure as stepping stone and never given up. P&G also thinks of its failures as gifts and parts of its growth and development. The real connection between P&G and the Olympics is moms. Behind Olympic athletes, there is the loving support of dedicated moms who are out there putting all their efforts for their child. Procter & Gamble celebrates the role of mothers played in the careers of several of the Olympics stars. With heavy emotional music and spare use of language, this campaign has a significant impact conveying love for the mother, fulfillment for the athlete and self-reflection for everyone. “P&G, Proud Sponsor of Moms”, P&G is in the business of helping and honoring
Ever since 1965 Gatorade has been one of the top selling energy drinks in America. Gatorade has come a long way since its start and is now the official drink of several professional sport leagues. The company brings in over three billion dollars worth of revenue every year mostly due to their skill in advertising which is a crucial part of a company of such magnitude and Gatorade is known for their persuasive commercials. In the commercial chosen, several stellar professional athletes give the viewers details of some of their greatest failures. This caused each of them to work harder and become the athlete they are today by training harder and making them more determined. The Gatorade commercial that was chosen is a very effective ad because
David Beckham is a popular figure in the world of the media and advertising. He has made appearances in advertisements for companies such as Adidas, Pepsi, and Gillette. An advertisement for “David Beckham Instinct,” a product line consisting of aftershave and fragrances, was shown in “People” magazine. He is shown in a head-only photo looking into the camera against a very plain, blue back drop. A picture of the product is placed in the lower right-hand corner. Directly above the picture of the product reads "Intense Instinct," with the icon of the product above that phrase.
Once he finally won the first one he never stopped winning, which leads into the next part of the video where it says “Taking everything you’ve been given and making something better...” showing clips of him winning and holding a trophy. It was an intense part of the video because we see him accomplish something he has worked hard for. Jordan can do anything he wanted on the court, whenever he wanted. He was a great leader because he made sacrifices after another. Jordan was no stranger to adversity, whether it would be from injuries or facing a tough defender. He made six championships, five MVPs, ten scoring titles and fourteen All-Star picks happen and that itself assures his career will last forever (Favale). As for the next couple clips of the commercial, they tell and show us a recap of what has happened. “It’s work before glory. And what’s inside of you. It’s doing what they say you can’t...” showing a clip of him practicing his shot because as it was proved, hard work pays off, and that’s far more important than glory or recognition. Glory will come later on, but without work nothing will come and with Jordan’s determination to win, it just overpowers the people who didn’t believe in
When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nike’s campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nike’s persuasive campaign consist of? This paper will discuss all aspects of Nike’s persuasive campaign. Some of the campaign’s strategies, goals, and techniques will be revealed. Some persuasive theories that can be applied to the Nike advertising campaign will be identified and explained. After discussing these theories, the specific arguments of the campaign will be validated. Overall, the entire campaign will be analyzed and it will be determined whether the campaign is a success or a failure.