Mega Bloks Case Summary

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• Problem Recognition: My laptop was outdated. I needed something that was new, sleek and easy to carry in my bag. So, I decided to buy a tablet. • Information Search: I started watching YouTube videos of different tablets, talking to friends and visiting stores to look for various tablets. • Alternative Evaluation: I decided on the price I could and ‘must haves’ like, usability, durability and other technical specifications. I started examining and comparing different tablets based on my criteria. • Purchase Decision: Based on my evaluation criteria, I decided to buy an Apple iPad from the local tech store. • Post Purchase Evaluation: I am excited to have bought an iPad that meets all my needs and wants. As this target segment prefers quality overs other factors, Mega Bloks should invest in product research, design and engineering. The company should focus on product quality enhancement by making exclusive products that distinguish them from their competitors. By producing products that are unique to the company, it can emerge as a world leader on the global platform. Further, they should create an online market and focus on the customers who like to shop online and are interested in the products that they sell. In today’s digital world, online shopping has become one of the emerging trends for shopping for all the …show more content…

This is because as kids in this segment like toys that are attractive and made using latest engineering and design techniques. Moreover, parents of these kids prefer toys that are high quality and safe to use. As this segment prefers quality over other factors, they do not mind paying a reasonable price for it as well. Also, high quality is associated with high costs and require companies to invest in product research and engineering. Therefore, price and quality should be used as the core competencies when targeting this

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