Media And Sexual Health

1580 Words4 Pages

Literature Review In the United States today, one of the biggest problems health experts face is the growing amount of STD rates. This has become one of the largest health concerns in the United States, especially among young adults. There are many possible causes of high STD rates in the United States such as acculturalization in American society, amount of sexual health information available, media vehicles used to deliver sexual health campaigns, perceived self-efficacy, and media influence on younger audiences. Health specialists need to discover the main sources of the problems of STDs, so that they can discover new and more effective ways to reach out to audiences. If health experts become more knowledgeable about the issues causing …show more content…

Media can be a very powerful tool when attempting to provide information to young adults about sexual health. Young adults must be educated about sexual health concerns in order to make good decisions when engaging in sexual activities, so they can better protect themselves and other sexual partners they encounter (Noar et al., 2006, p. 165). Media can strengthen the power they have to educate individuals by using the most popular and up to date media vehicles available. These media outlets have the potential to reach many young adults, because in this day in age, the younger generation is engaged in all kinds of media daily. Social media especially, would be a great way to promote sexual health campaign ads because the target audience could be reached on a larger spectrum. However, there are often times many boundaries that can interfere with health experts being able to effectively run campaigns related to sexual …show more content…

This study can help provide a large outlook on numerous problems that could possibly be aiding in the growing rates of STDs. There are many aspects that need to be examined and noted for being possible sources of the problem. Health message constructers should be aware of the various “bumps in the road” they could run into when constructing health messages. Having a better understanding of these hurdles with allow them to construct more effective sexual health related messages and campaigns. Finding out the most popular media vehicles used by today’s younger generation, such as college students, will help aid in where the campaigns should be promoted. This will help reach the largest target audience possible. Discovering new ways to better provide information about sexual health and make it more accepted in educational institutions, will also help reach a larger audience. Lastly, examining the way media has the power to influence individuals and their behaviors will help pave the way to changing views about sex and healthy sexual

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