Media And New Media

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The media forms the basis of the society. It has evolved through the ages and will continue to do so as new technologies and ideologies form. Wherever one goes they are faced with different forms of media and in present times this has become even more prevalent. New media and Technology is something that has become extremely prominent and important within modern society. It allows one to gather, produce and distribute news in various manners. For decades now, technology has continued to progress. Convergence of traditional and new media is constantly changing and causes the world to become smaller and the distribution of messages has become more efficient. The emergence of new media has allowed the concept of Jürgen Habermas’ public sphere to expand. The potential of new media to bring about social, political and economic development is abundant. Society depends on the synergy between civil society and the public sphere. This essay will explore the relationship between society and the public sphere. It will explain the positives and negatives of the public sphere and new media, with relevant examples. So too it will display how the public sphere continues to transform as a result of the constant changes and prevalence of new media and technology.
Jürgen Habermas, a contemporary social theorist coined the concept of the public sphere. He explains it to be the realm of society’s social life in which public opinion can be discussed and formed (Dahlberg, 2001: 83-96). Citizens come together and have a discursive discussion in an unrestricted manner. People within this sphere have unlimited freedom of expression about matters of general and public interest. In the past, the public sphere was based largely on class. The bourgeoisie cla...

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... economic development and change. The synergy between civil society and the new public sphere has many limitations yet also maintains countless advantages. . The media is not static and will continue to evolve infinitely. This will ultimately, constantly challenge the concept of an ideal public sphere but the evolution of new media in society is greatly advantageous and helps form a well functioning and effective society. Many critique the subject of new media and explain the reason it may not be called a public sphere while others express their opinions as to why new media and the internet most definitely is a public sphere as it has the ability to bring about much development within society. Moreover, This debate will continue within society as new media continues to grow and synergizes with society to create a new, important and sometimes limited public sphere.

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