Clients product or service and Value Proposition
Maxons is a Sheffield based confectionary company formed from the traditions of three families who owned their own sweet manufacturing companies; Dixon, MacDonald and the Pitchfork family. These companies later came together in the 1950s. Maxons pride themselves on continuing the traditions of Henry Dixon and his strong belief in the quality of ingredients. They supply a full range of high quality and boiled sweets, sugar crystals and flavoured sherbet’s to wide range of retailers, wholesalers and cash and carry’s. (Appendix 3 and 4) value proposition
• Long running family business with traditional values
• Competitors cannot compete with the English sweet making ways
• Their ingredients cannot
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There are numerous advantages to Maxons of exporting their products: firstly, it is a low cost entry mode because you are not using intermediaries meaning that Maxons will not need to pay many other businesses for their sweets to reach the new market (Delaney, 2017). Furthermore, exporting helps reduce risk by spreading it out over a larger customer base and protecting the business if demand in one country falls dramatically thus meaning that Maxons will still be creating revenue (HM Government, 2017).
On the other hand, there are numerous disadvantages to this entry mode including; Maxons having to handle all of the logistics of exporting themselves such as; whether they will export via air or ocean and whether they will need an export license (Delaney, 2017).
Exporting would be the best option for Maxons as afore mentioned there are less costs which for a small business is highly important as they cannot afford the high set-up costs associated with other methods. Even though there are some disadvantages this would still carry the least risk to the business.
Foreign Direct
It may not be practical to enter a completely new market alone, without any help from existing companies who are already established there.
• A more competitive, efficient and profitable business with less competition in the domestic markets.
The fruit juice and health drinks market has, over the past couple of years, seen a massive growth both in terms of sales and of the increasing demographic of customers that are choosing to purchase the products, especially at the expense of carbonated drinks. In 2006 the estimated value of the total market was £2.77 billion at retail selling price, having grown from 30.7% in 2002 (Key Note, 2007). Innocent Drinks are the markets biggest player with a market share of around 62% , selling in excess of 600,000 drinks every week (Barnett, 2005) The business is currently valued at £100 million. Not only content with being the largest distributor of smoothies the business has branched out to start the selling of "thickies" a yoghurt based drink which promises to be a hugely innovative idea and also water based fruit drinks aimed at children.
Prions are the causative agents of a few rapidly progressive neurodegenerative diseases known as transmissible spongiform encephalopathies, or prion diseases. These are infectious isoforms of a host-encoded cellular protein known as the prion protein. Prion diseases affect humans and animals and are uniformly fatal in nature. [1]
Maus is a graphic memoir by Art Spiegelman, about a father, Vladek, survivor of the Holocaust and a son, Arty, who wants to know what was it like living during the Holocaust era. During the holocaust years, Vladek was advised by a rabbi that his tattooed number will bring him luck. Throughout the story, he continues to personify the luck his number represents by being persistent and hardworking. Despite suffering starvation, thirst, and not feeling well, Vladek continues to remain humble by helping his fellow inmates. Many years passed after the war ended, Vladek was portrayed as this conservative man, but there was a reason behind that mask. Vladek did not want people to step over him like he was stepped on before; he wanted to teach Arty
Maxwell Spencer Dupain was born on the 4th of April, 1911, in Sydney, to parents Ena and George. While receiving an education at Sydney Grammar School, Max had an interest in both poetry and rowing prior to developing an enthralment with photography at the age of thirteen. This interest was prompted by the gift of his first camera, a ‘Box Brownie’, followed by a ‘Vest Pocket Camera’ two years later. His interest in photography expanded, thus leading Dupain to win the ‘Carter Memorial Prize for Productive Use of Spare Time’ two years later. In 1928 Max joined the New South Wales photography society and it was here that he met Harold Cazneaux, a photography legend. In the society Max began to enter photography competitions and submit entries
When I found out I qualified to be a candidate for the NJHS, I knew I had to take this chance. This group is made up of people who depict leadership, character, citizenship, academic success, and service and I would love to join. These characteristics wouldn't just be valuable for a candidate to have, but for everyone to have to exceed in life. If I were to be in the National Junior Honor Society, it would give me an opportunity to ameliorate my future and motivate me to do better.
The European Vice President of United Cereal (UC), Lora Brill, is confronted by a dilemma: to launch a new product called Healthy Berry Crunch as the first ‘Eurobrand’ or not. A wrong decision may destroy her career, especially since Healthy Berry Crunch is not only a new concept of healthy cereal, but also a pioneer of United Cereal’s Eurobrand, which is different from the company’s usual standards. On the other hand, if she makes the right decision, she may be able to grow the company to a whole new level.
Globalization can not only affect a company opening an office in another country but it can affect a small local business as well. As the internet brings the world closer together it becomes far more likely that a business that opened with no intention of selling internationally will have customers form different parts of the world asking for their product. For instance a steel company located in Pennsylvania may suddenly find orders coming in from South American factories. How the steel plant chooses to handle this new international customer could mean ...
This report outlines and analyses the consumer decision process encountered when purchasing biscuits in relation to primary market research completed targeting one particular demographic of the possible market. The purpose of market research is to ensure that a businesses focus is on producing a product that meets the needs and wants of consumers, therefore it is essential to identify a potential target market and create a product that is able to be successful at all stages of the consumer decision cycle (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146). The report will explore the effects within the biscuit industry of various external factors influencing their products. Political and legal regulations, socio-cultural trends, economic shifts and the natural environment all impact a consumer’s decision making process and in turn the necessary actions of the businesses. Additionally, there are various demographic, geographic, behavioural and psychographic traits and trends of the target market that are inextricably linked to the circumstances within a marketplace and are analysed (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146).
Exporting is the commercial activity of selling and shipping a good or goods to a foreign country. Importing is the commercial activity of buying and bringing in goods from a foreign country. The benefits of exporting and importing are good to a countries economy as it creates local jobs. The Honda plant in Alliston exports the Honda Civic (a three door hatchback and four-door sedan) as well it is the only facility in the world that builds the full-size Odyssey minivan and the Acura MDX sport utility vehicle.
In case a company wants to be successful in their export business the following should be considered. The goals of a company are in harmony with the exporting business and what the company wants to gain from the export. The main company resources such as, capacity of production finances, management and personnel, that the export process will need. The last factor a company should consider is whether the cost incurred in the business will yield the required or worth profit/ benefits.
Lack of brand awareness. Our company has a strong image in other countries. But as we introduce our product into our new market where we may not have competitors with similar products, we may have competition with a variety of related products. We will address this issue with heavy and aggressive promotion emphasizing in our products’ nutrition facts.
For example, PAX Yogurt Company, which originates on Mount St. Benedict, is a local company which developed seven different flavours of yogurt into the market, they are: almond, guava, passion fruit, pineapple, soursop, strawberry, natural (plain) and vanilla. The primary objective was to meet the customers’ needs with a good quality product at an affordable price in order to return high sales and profitability for the company. It is imperative at this stage, that particular attention should be placed on creating strategies for pricing, placement, distribution and promotion so as to establish a market presence and create a suitable demand for the product. Pricing strategies include price skimming and price penetration.
Nutritional issues - Consumer demand for reduced-fat, sugar-free, and nutritionally-fortified foods is not a fad, with 54% of consumers ranking nutrition as the primary factor that influences their food purchases (BakeryOnline.com, 2003). As attention to these attributes is expected to continue, building healthful elements into bakery products is a lucrative market. Offering tasty, nutritionally worthy cakes in CC's product line will attract health-conscious customers, which brings recipe adjustments into the realm of food science (BakeryOnline.com, 2004). Strategic objective: CC must incorporate ongoing nutritional research and development data gathering into its strategic plan.