Max Weber Spirit Of Modern Consumerism Analysis

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Benjamin Franklin is credited with the quotation: “Without continual growth and progress, such words as improvement, achievement and success have no meaning”. Franklin’s notion of the evolution and continual growth relates to the economic concepts of classical sociologist Max Weber. Weber’s ideas of social theory and the evolution of the “spirit of modern capitalism” have in many circumstances improved society. This evolution has subsequently instilled values of success and achievement within individuals partaking in the capitalist system. Max Weber’s “spirit of capitalism” is still prevalent in post-modern society; however a desire for product and increased consumerism has skewed the “spirit” within the modern economy. Instances of disillusionment of the capitalist system have occurred throughout recent history however it still remains the dominant ideology within Canada. The broader Canadian society has accepted post modern capitalism as the norm, however this deviates from the original “spirit of capitalism”. In some cases however, distinct and isolated communities still ascribe to a traditionalist form of society and economic systems, greatly differing from both post modern capitalism and Weber’s “spirit of modern capitalism” ethos. …show more content…

Weber identifies an evolution of capitalism stemming from traditionalism then moving into the early modern period and the introduction of the “spirit of capitalism” which lays the foundation for his notion of modern capitalism. Economic traditionalism is based around the resistance to social change, where individuals desired to continue living the life they led and the bare minimum of what was required instead of working harder and partaking in a motivated market system; this relates to the idea that workers work less as pay increases. The traditional approach is distinctly

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