Massey Energy Corporate Social Responsibility

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One of Massey Energy Corporation’s future necessities in implementing greater corporate social responsibility is by clarifying that Massey values their employees, the community, and the well-being of our planet. Massey needs to gather their marketing team and create advertisements in commercials and magazines that let the community know that for 50 years, this company has focused on safety and professionalism while mining for coal in the Appalachian states. The company name might have left a bad taste in the mouths of many. This is why the advertisements also need to mention how Massey is constantly improving their procedures and strategies to ensure the safety of their beloved employees. They must also mention the importance of the safety of the surrounding communities and their plan for future environmental responsibility, all while creating local economic growth by creating jobs for the community. Another act of corporate social responsibility Massey can show is by having the members of the board fire Donald Blankenship if they haven’t done so already and have him take responsibility for his poor leadership that led to the deaths of twenty nine miners in April 2010, as well as the deaths that occurred in other accidents that occurred before the disaster. Several …show more content…

Very seldom are there rig explosions on land thus creating a safer working environment for the miners. Granted there is a great deal of training to be a roughneck and work a rig i.e. safety and procedures, it is still a far safer profession. Coal burns for a long time and leaves an enormous carbon footprint. Natural gas burns much cleaner, making it a far superior fossil fuel from that aspect alone. That and the United States possesses one of the largest natural gas reserves in the world, thereby creating sustainability of jobs and bettering environmental

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