Marketing Objectives Of Amazon's Drone Delivery System

1858 Words4 Pages
bulb-icon

Recommended: Amazon's strategic management

Marketing objectives: 1. Increase the web traffic by delivering fast Using drones to deliver items in minutes will Increase web traffic and eventually lead to greater sales, and brand recognition. Visitors spend more time on the Amazon site, and less time waiting for package to arrive they are more likely to convert browsing into purchase of a product. This is a key indicator of how likely these customers are to use amazon. 3. Increase the revenue from operations by using personalization delivery system, sending tailored products for customer made on demand like special gifts will convert more potential customers into real customers Improvement in delivery services will attract many sellers on the marketplace. Business will delivery product …show more content…

New buy, Modified re-buy, Straight re-buy DIFFERENTIATION AND POSITIONING Differentiation Amazon’s Drone Delivery services differentiation is that it will offer its consumers “Premium delivery service”. Means high quality service will be offered to customer that they wouldn’t be able to find elsewhere. This resembles to their Cost Leadership strategy that customers will have their products delivered fast and in an attractive manner. Drone delivery services will attract education sector as amazon will be able to deliver latest edition of books to schools which will result ease of operation. In the consumer market and business sectors Amazon drone delivery will means innovation and accomplishment. Amazon using drone service will carry greater appeal to consumers’ psychological desires as expensive products like mobile phones will be delivered by drones in matter of minutes and hour, so the potential customers will feel no hesitation to pay extra for such services. Drone services with no doubt will be the most revolutionary delivery services offered by amazon and it will differentiate amazon from its competitors and this will definitely attract more customer to

Show More
Related

  • Technology Assesment Commercial Drones

    694 Words  | 2 Pages

    When we think about the drones we always associated them with dirty works where humans don’t have to get their hands dirty . But in reality we can also use drones at many other places .For example we can use delivery drones to deliver stuff . Drones that are used for commercial purposes are called the commercial drones. Commercial drones are same as drones but they are smaller in the size. Commercial Drones are usually controlled by the user who can set the speed and height ,when drones take off. Delivery drones can handle up to -115 to 122 degree temperature and handle up to 40 mile per hour wind. Commercial drones are used for multiple purposes . One of their major purposes is to deliver the item . Amazon Ceo has currently stated that they are working on the Drone delivery system which will deliver the item within the half an hour after the pay . Commercial Drones are also used for surveillance purposes. Surveillance applications include livestock monitoring, wildfire mapping, pipeline security, home security, road patrol, and anti-piracy. They also used in commercial and motion picture film making. So basically we can use this technology to make the service faster .

    Read More

  • Bass Pro Shops Business Analysis

    1266 Words  | 3 Pages

    3. Increase sales to current customers by 5% each year by using innovative technology in order to find more efficient ways to distribute and manufacture our products leading to more competitive pricing.

    Read More

  • Amazon Business Advantage

    723 Words  | 2 Pages

    The most obvious technological advance that helped Amazon, and the one that launched the company, was the internet (Parnell, 2014). Jeff Bezos knew that he wanted to open an online business and decided to start with a bookstore due to low pricing and an existing worldwide demand (”Amazon.com, Inc. History”, n.d.). After deciding on a model, he chose Seattle as a home for his business due to its proximity to high tech workers and a large book distributor. The website opened with a database of more than one million titles, whereas many competitors only stocked 2,000, and the orders went directly to wholesalers. Amazon quickly expanded their database to 1.5 million books and started offering deep discounts which attracted many new customers.

    Read More

  • Amazon.com Business-IT Alignment Analysis

    1077 Words  | 3 Pages

    Growth is core to Amazon.com's business strategy, and that has had a significant impact on the way they use technology: growth through more categories, a larger selection, more services, more buying customers, more sellers, more merchants, and more developers, increasing the different access methods, and expanding delivery mechanisms. The impact has been on many areas: larger data sets, faster update rates, more requests, more services, tighter SLAs (service-level agreements), more failures, more latency challenges, more service interdependencies, more developers, more documentation, more programs, more servers, more networks, more data centers. A large part of Amazon.com's technology evolution has been driven to enable this continuing growth, to be ultra-scalable while maintaining availability and performance.

    Read More

  • External Factors Of Amazon

    704 Words  | 2 Pages

    In addition to Amazon great physical networking presence with all of their warehouses they also have a great delivery network that allows businesses to sell their goods through Amazon. Having many warehouses spread out helps getting products delivered quicker and cheaper than many smaller businesses can. Smaller businesses sell their goods via consignment with Amazon. Selling their goods using Amazons delivery and website services helps keep cost for small businesses down despite the fees paid to

    Read More

  • Amazon's Respect for the Value Chain

    1772 Words  | 4 Pages

    To recap it all, we can clearly see that Amazon has respected their value chain and by doing so created a means of delivering time after time. Demand chain and supply chain relates to how a company can gain maintain and understand how to keep their competitive advantage for a specific period in time. We have learned that amazon has brilliantly placed themselves in a position that would anchor their consumer’s future buying decisions. With the proper information, correct management and direction and support companies should follow the way this company has set themselves up to become pioneers in the e-commerce business. This inspirational company took a strategic idea and waited for the best time to act and therefore created a lasting memory on the e-commerce business industry.

    Read More

  • Amazon Business Strategy: Amazon's Competitive Advantage

    1115 Words  | 3 Pages

    Amazon has been able to maintain sustainable competitive advantage based on three operational strategies. These are low cost-leadership, customer differentiation and focus strategies. Low cost-leadership is pursued by Amazon by differentiating itself primarily on the basis of price. By offering low prices to customers Amazon ensures its future success. Partially modifying the costs of lowering prices over time through achieving higher sales volumes, negotiating better terms with suppliers, and achieving better operating efficiencies. Amazon makes sure that it offers the same quality products as other companies at a considerably cheaper price. Another strategy that Amazon has is its fast delivery service and there are many delivery services that one can choose from. With Amazon Prime, there are certain, but many products that have free two-day shipping. Also, with Amazon Prime, there are many offers specifically for people that have Amazon Prime. For example,

    Read More

  • Amazon Creates Value for Customers

    1964 Words  | 4 Pages

    Amazon.com was a venture into an emerging market of internet and had to face hidden and unexpected hurdles in order to survive and excel in the market. Therefore, Amazon.com kept modifying its strategies with their focus on enhancing customer experience of online shopping and to delivery exceptional services with complete convenience to their customers. One of the major strategic decisions was to compromise on cost saving stragegy when Amazon.com started to maintain its own warehouses in different countries in order to ensure timely and accurate delivery to their customers

    Read More

  • Research Paper On Amazon

    729 Words  | 2 Pages

    People know that for the most part they can rely on Amazon.com for fast delivery and a wide selection of goods and somewhat affordable prices. Amazon.com has an efficient and advanced supply chain model, which is why they are able to guarantee quick product delivery to customers. They have strong customer loyalty due to their string customer service and unique business model. Customers freely and openly rate products and services which allows for greater customer satisfaction because customers are able to perform better product research in order to find the best fit for their needs. There are many benefits to be a strictly online business, for example having less overhead expenses compared to normal department stores with multiple locations and employees. and more money to give back to shareholders (Free SWOT). Customers can shop anywhere, anytime, and in any condition they choose. And depending on where the customer may live, they will always get their desired product within a week unless notified otherwise. It is easy to understand why Amazon.com has become a giant in the E-shopping

    Read More

  • Amazon Consumer Behavior Case Study

    844 Words  | 2 Pages

    Amazon is a growing and trending brand, giving consumers the unique shopping experience they have always wanted. The company that was started by 1999 man of the year, Jeff Bezos, has taken 44 percent market share in online sales and purchases. (http://bloomreach.com/2015/10/survey-amazon-is-burying-the-competiton-in-search/) That makes consumers more inclined to search for products through Amazon, before the well-known search engine powerhouse, Google. The Seattle, Washington based company was started in 1995. During the well-anticipated start-up, the company’s focus was on book sales online. Over time, Amazon has set many trends in Consumer Behavior, expanding products across every product pool imaginable. "Amazon.com puts the customer

    Read More

  • Amazon.com and Management Information System

    1247 Words  | 3 Pages

    Amazon’s also tried to spearhead the industry by introducing the customer-pleasing traits in terms of the technology, order fulfillment and retailing strategies categori...

    Read More

  • History and Success of Amazon Inc.

    766 Words  | 2 Pages

    Amazon has recorded a magnificent success in its business throughout the years that it has been in operation. It has attracted almost all people to use it when necessary. Amazon has built its success in business methodically and slowly. Amazon has made much success because of its ability to read market trends and diversify its operations. It started as an online book selling company. However, it changed its operations and started selling other products. Currently, many large retail shops use Amazon to host and power their websites, for instance, sears and virgin megastores. Amazon now attracts over fifty million visitors in a period of one month. Amazon has tried to make their services fit each individual user. It has based its services on the end user. It has shipping discounts, customer product reviews and a credit card with bonuses. It also has prime membership, product forums and 1-click ordering system among other services. The company has tried to make a remarkable experience for customers and visitors (Thomas, 2006).

    Read More

  • Explain and Show How the Environmental Factors Influence Marketing Decisions of Amazon.com Inc.

    1375 Words  | 3 Pages

    Technological factors. This is very important factor for Amazon therefore the success of the business depends on that. Amazon has to face a lot of technological challenges and to find a way to be ahead of the competitors.

    Read More

  • Amazon Case Study Summary

    708 Words  | 2 Pages

    As some of you may know, Amazon has recently become a client of Deloitte. Amazon is a company that sells merchandise, produce and other goods through Amazon.com. They have also expanded into the same day delivery industry through its new venture, Amazon Prime. Recently, Amazon has been looking to focus more on growing its business outside of the United States. In order to do this, Amazon needs to increase profitability in North America. Thus, they have requested our team’s recommendations on how they can increase sales from online shoppers within the next 12 months.

    Read More

  • The Amazon Company Analysis: Brief Overview Of Amazon

    1194 Words  | 3 Pages

    Amazon developed a program to recruit an army of suppliers and convince them it was a trustworthy partner that could help them increase the market for their products. Amazon wheeled out a program called Amazon Chai Cart: mobile tea carts that navigated city streets, serving refreshments to small-business owners while teaching them the virtues

    Read More

More about Marketing Objectives Of Amazon's Drone Delivery System

Open Document