Marketing Case Study Of Avon

Andrea Jung is the CEO of Avon. She intends to breathe life into her giant cosmetics’ worsening sales. Indeed, after four cycles years of brawny vending intensification under her tactical supervision (Andrew Jung), the gigantic cosmetic’s corporation’s (Avon) take-home pay has gone unexciting and the go halves or share cost has defoliated further than thirty percent (Hill, 2014, p 405). Since, seventy percent of Jung’s company’s proceeds are in developing and underprivileged foreign countries markets, any lessening of growth emphasizes a huge adrift for Avon in the beauty products competition. In so doing, the cosmetic company under Andrew Jung would, in due course, crumple if her management team cannot plan new strategy to enhance the sale. In this logic, the inspired leader has chosen to nominate herself for this delicate undertaking. In this logic, Andrew Jung has prepared a strategy in the mid-2000s with positive and negative benefits for Avon.

In this way, Avon opens an earnings occasion to its sale negotiants that trade Avon’s lotions and lipsticks to the end users. To achieve that goal, Avon under Jung’s management syncretises production in gathering numerous local markets. By more directly aligning the giant of cosmetic industry has enhanced women’s lives through contributions to effective products. Furthermore, the company’s proceeds and income increases vividly as Jung focuses her management strength in researches and beauty products expansion in all areas such as online sales, increased direct representatives main outlet, and the more rapidly ordering system. This approach surely diminishes filling forms and selling