Market Research Advantages And Disadvantages

Market research helps the business to make market decisions for there specific products. In case of Apple Inc. introducing the iPhone 7 in the UAE market the company would have used various methods of doing market research which enabled them to introduce the product in the market by knowing the customers needs, wants and demands. Market research helps the business to be in touch with the consumers and understand there needs. To do market research in the UAE market Apple Inc. has used primary and secondary methods which enabled them to understand the market and launch there product into that market.

In primary methods Apple Inc. has used surveys and E-market research, whereas for secondary research Apple Inc. has used website monitoring. Apple Inc. had face-to-face surveys with the consumers. This method was used by Apple Inc. as this method allows the company to have two way communication with the consumers and helps the business to better understand the consumers needs and demands. This helps the business to ensure that the product they are planning to launch in a specific market is able to meet all the market requirements and is fitting in the market by being able to meet the consumers needs. One of the other major advantage of doing a survey is that this helps the interviewer to see the body language of the interviewee and better understand the consumer. Whereas the disadvantage is that the interviewer might misread the body language and this can make the results of the survey invalid as the interviewer was enable to judge the body language of the person.

as this helped the business in identifying the needs of the consumers in the market and has given the business with information which will help the business to ensure that there product is able to meet the consumers requirements and be successful in the market and helps the business to offer a better product than the competitor in the