Mark Melby Persuasion Analysis

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“Dealing with Salesmen in Stride: Persuasion in the Footwear Industry.” Mark Melby Concordia College “I agree that I have adhered to the college’s expectations of integrity in the completion of this assignment.” Mark Melby I would say I have been a consumer ever since I had my own money to spend. I have been shopping many times since I could call myself a consumer, and I have not thought, in depth, about persuasion in sales until now. I attempted to be persuaded to buy a computer or a tablet at Simply Mac at West Acres Mall in Fargo, but the two salesman in which I came in contact did not pressure me into buying either. There were very few persuasive strategies involved, and I felt as if I had to carry on the conversation. …show more content…

First, music was playing and was at a volume that almost anyone could hear. The country genre gave the atmosphere a comfortable, Midwestern feeling. The music lightened up the environment of the store and made it a fun place to be. By the front windows, fall decorations were hanging which gave the establishment a festive feeling. On each wall, there were lights pointing at the shoes, making it easier to see the products. All of the footwear was displayed for the customers to see. From would I could tell, there was no attempt to persuade with smell or taste. There was no noticeable scent and they did not provide any food or drink to use as …show more content…

The situation in which I found myself did not offer the opportunity to negotiate. I was certain that Wes was not going to lower the price of a pair of shoes regardless of my attempt to negotiate. I focused a majority of my compliance resisting on justification. Once he was done presenting me with all of the shoes, I said I was uninterested and explained, as I previously did, that I would need to look elsewhere to examine prices, that I had tuition payments to pay, and that I would not get much use out of the footwear due to the fact that I would be out of the region for a significant portion of the winter

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