Marc Newson Essay

1155 Words3 Pages

Marc Newson is an Australian designer who was born in Sydney in 1963. His work has been on display in many museums across the globe including the Powerhouse Museum in Sydney and MoMA in New York. In 1994 he partnered with a Swiss businessman Oliver Ike and they started a watch company Ikepod that later became some of the world’s most exclusive watches in the world. In 2006 he was given the job of Creative Director at the Australian company Qantas.

Giorgio Armani is an Italian designer who was born in 1934. He left medical school to pursue a career in fashion designing. In 1975 he opened Armani with his business partner Sergio Galeotti. He was chosen as the Goodwill Ambassador for the United Nations High Commissioner for Refugees in 2002. …show more content…

He designs elegant eveningwear. Armani now design shoes, bags, belts, sunglasses, leather goods, beauty products (makeup and face care products), perfumes, jeans and still clothes. In 2006 he designed the outfits the Italian flag bearers wore at the opening ceremony of the Winter Olympics. He also designed the sporting uniforms for England’s Chelsea Soccer Club and Australia’s Rabbitohs. Armani joined with Samsung in 2007 to make a luxury LCD television and a mobile phone to expand on his consumer lifestyle line.

Marc Newson’s target market would be the many companies that he designs for and some of the most well known would be, Nike, Dom Perignon, Gap, Motorola, Shiseido, Yves Saint Lauren (YSL), and Qantas among many other brands.

Giorgio Armani’s target market is kids, women and men. They would have to be quite wealthy as the products sold are expensive to buy compared to other brands. Giorgio Armani has 500 exclusive retail stores in 46 different countries worldwide. Instead of following the latest trends, he creates them

“I think traveling does (influence), a lot. I think it’s very important for designers to expose themselves to different cultures. Design is a very international business and there’s no way I can work in just one country.” - Marc Newson
Travelling around the world and the different things he sees impacts his pieces and gives him inspiration. He also is inspired from new technologies, materials and process he

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