Mall Of America

673 Words2 Pages

The article first begins with the description of the Mall of America being threatened by Jeff Bezos who created an online book marketplace that eventually became an Everything Store. The benefits of online shopping lead to the beginning of the controversial issue of retail stores becoming the thing of the past. However, the Mall of America didn’t succumb to the challenge and set forth on a $325 million expansion to the mall in 2015 and lured new brands. They’ve also tried new leasing models in order to attract “pop ups and younger players” including Untuckit. The mall’s SVP, Jill Renslow, view on Amazon is a partner than a competitor. She’s even discussing with Amazon about the installation of pick-up lockers at the mall in order for the online …show more content…

Industry executives believe that what is occurring is painful course correction from stores growing too fast. Retailers have fallen victim to pressures regarding quarterly earnings, failed to invest in their stores and instead in share buybacks, and lacked the initiative to update on digital trends. Therefore, chains of retail stores soon dwindle away. The article then transitions upon how Fast Company studied how retailers are thriving in the “Age of Amazon”, (Fast Company). One factor is that retailers will carry products that consumers can’t get at other places. Target fashions its own merchandise and has items that other stores do not, and their sales have significantly increased. Though their technology side is lacking, they’re successful enough with their …show more content…

Nevertheless, opportunities are flowing everywhere for retailers. They’ll focus on their stores to attract more customers by updating their appearance, staff, merchandise, and staff. I also found it highly interesting about how B8ta has merchandise out for use with expectation that those who come into the store that they’ll order it online or the store will ship it to them. It brought up the point that the staff will be more approachable to consumers since their won’t be the pressure for the customer to buy something from the store. I agree with this considering for my line of work that would usually be by commision. However, I get paid by the hour for the sole purpose of the store’s atmosphere. The article had very good factual evidence and was very insightful! There’s hope in the “Age of Amazon” for

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