Malcolm Gladwell, a published author and staffed writer for The New Yorker since 1996, argues in his article “Small Change” that social media will not have a great impact on social change, and might even be demolishing the necessary tools that high-action activism has always been reliant on. Gladwell attempts to speak out to warn our current technological society, specifically to the young adults who frequent social media more than other ages. Gladwell highlights an event from 1960 when four college women from North Carolina A. & T. were denied service because of their race, and turned to protest as they sat at the lunch counter, refusing to move. The movement of sit-ins spread and grew until eventually seventy thousand students across the South were united in protest, without the use of technological communication. He focuses on the idea that this protest, like many others before the use of social media, was formed on the idea of strong bonds between real friendships, and not just loose relationships between acquaintances. But if we were to combine the key concepts Gladwell highlights that are needed within protests …show more content…
Often times social media isn’t given much thought, and protestors come together and then fall apart. Violence strikes, extremist messages are conveyed, and the central goal becomes lost. If our society looks at social media in a different light, we could find a way to strengthen our activism, instead of ruin it. Twitter isn’t going to disappear, Facebook won’t get shut down, people aren’t going to throw away their phones. We have to adapt. Transforming how we can integrate technology, instead of banishing it, is our only option, because let’s be honest: millennials are too connected. But maybe if we stop seeing this as a bad thing, and rather an adaptive necessity, then our revolution can continue. As Gladwell explains, activism “challenges the status quo” (4). So why not challenge the way we view social
People may depict “The Change” by Tony Hoagland as a racist poem due to the authors’ choice of words he used to describe Serena Williams. Words like “big black girl” (line 10), and calling Serena “Vondella Aphrodite” as if “black” people have ridiculous or “outrageous” names as Tony Hoagland puts it (line 12). This poem has nothing to do with racism and every to do with culture, human nature, and the media. As humans of different backgrounds and cultures, we tend to root for our own kind. A great example would be the Olympics where people living in the United States of America like rooting for their nationality or race even if they are nowhere near their country. For instance, a European in the United States would
In Stephens article, he tells how “Social media could serve as a source of live, raw information. It could summon people to the streets and coordinate their movements in real time. And it could swiftly push back against spurious media narratives with the force of a few thousand retweets”. He explains how technology can be used to push to change problems in our society and encourage us to get up and do something about it. Being able to use our capabilities if technology to fullest is “A huge reason for all this success is that, perhaps more than any other modern American protest movement, they’ve figured out how to marshal today’s tools”. In McKinnon’s explanation, she states how “To their credit, some companies such as Apple, Microsoft, Google and Facebook have joined forces with civil liberties groups in an attempt to persuade the Obama administration not to push anti-encryption measures that would enable government and law enforcement officials to access our secure communications”. This is goes with how technology can be used to make a difference just like what Stephen was saying in order to inform people on what’s going on. McKinnon explains how our social media servers have also taken a disagreement on invading our private lives. As it stands, any individual or
The article named “spring awakening” wrote by Jose Vargas describes the impact of social media in converting the mentality of young Egyptian generations into bold and defend their inalienable rights as a citizen. This article justifies how social media can mobilize a tremendous number of people to stand up for their rights. The reasons that inspire my emotion is emerging of “Wael Ghonim” as a legendary vocal figure of action for change, revelation of social media as earthquake for change, and fundamental soci-political change.
Malcolm Gladwell’s article "Small Change: Why the Revolution Will not be Tweeted" raises a significant question about the prospective contribution of web-based social networking to the advent of progressive social movement and change. Gladwell bold declaration that "the revolution will not be tweeted" is reflective of his view that social media has no useful application in serious activism. Contrasting various elements of the “high-stakes” lunch-counter protests in Greensboro, North Carolina in the 1960’s with the “low-stakes” activism achieved through social media, Gladwell concludes that effective social movements powerful enough to impose change on longstanding societal forces require both “strong ties” among participants and the presence of a hierarchical organizations. In contrast, Gladwell characterizes the social networks as an interwoven web of "weak ties" that is inherently devoid of a hierarchy. Gladwell’s prerequisites for social movement are firmly based in strong body of sociological evidence, but his views regarding the nature of online social networks are laughably lacking in foresight and obstructed by a misleadingly selective body of evidence.
Perez, Sarah. "Tipping Point Author Malcolm Gladwell Says Facebook, Twitter Won't Lead to Social Change." ReadWrite.com. ReadWrite, 4 Oct. 2010. Web. 27 Feb. 2014.
Gladwell discusses the difference of how people protest or raise support in today’s society compared to how people did this before Facebook or the internet. He begins his article by telling a story about a sit-in in 1960 and how it escalated to involve the entire community. He often goes back to this story to show how it was different than what people do in today’s society. He goes into how all of the people knew each other and how they started the sit-in. They all knew each other from college or high school and planned the entire protest in one of their rooms and then went out to do it. He then says the reason why everyone participated in the sit-ins was because they were good friends and they inspired more people because the people that joined in went to the
Malcom Gladwell, is an author of numerous New York Times Best Sellers, who uses several techniques in his writing to clarify and support his argument. Gladwell’s techniques are using stories to appeal to the reader’s emotions. Using scientific facts and research to logically strengthen his argument. Also, writing about controversial issues to establish credibility with the readers. These techniques are found in “Offensive Play”, “Small Change”, and “Harlan, Kentucky”, works by Gladwell.
Gladwell says that the difference between these two eras is that activism is less accountable. Back then, movements and causes spread like wildfire, and people who join feel personally involved in the furthering of their cause. With the internet, people spread the accountability among their fellow activists. For instance, there is no accountability if they don’t show up to a rally or protest. The lack of effort that results in more people joining a cause, could be called could be called “teamwork effect,” which Gladwell holds in high disregard. However at the same time of this “teamwork effect,” there are more people informed about movements than before. People who may never have been aware of a movement’s cause can now be made aware. During the 1960s people did not have the same access to information as they do today. This alone leads to more support and awareness which negates any concerns Gladwell has about social media accountability. Now there are more people, and also more power in current movements than there is in the
Because the justice system isn’t always in favor of the innocent, people have started to stand up for their rights. Whether it is by protesting or even showing their support on social media, this nation’s youth is standing up to these injustices and demanding their rights back. They are a community standing together against injustice. Social media has paved a way that allows today’s youth to connect and collaborate in order to achieve this. They come together through art, music, literature, protests, etc. to illustrate their support. Social media allows the entire world to see what is really happening. Instead of being fed information by the media, they are able to hear and listen to the people who have been silenced. They are able to share experiences with one another, which results in the community available today
If the founding fathers didn’t stand up for the things they believed in we would have never separated from Britain and established our own country. However, today it seems like retweeting a cause you believe in or watching the new makes people think they are politically active or active in a cause. For example, “These days, however, most Americans think that just sending out a tweet or a social media post counts as advocacy” (Schwartz 1). When in reality they never had to leave the comfort of there home to make this stand. But, studies do also show that the more active people on social media for a cause may actually be more likely to get involved with the cause even farther and take action. “ But while calling yourself an activist for sending out a supportive tweet seems a little lazy, there are indications in the study that social media posts do translate to more involved behavior”(Schwartz 1). Depending on perspectives mass media can either hurt or help people will to stand up for their
Technology has had a negative impact on this generation- we have lost and forgotten many things because of it. In Malcolm Gladwell’s “Small Change: Why the Revolution Will Not Be Tweeted”, he discusses the difference between social media activism and “real” activism and the loss of human connection that he has identified. He believes that with social media activism, we lack the connections a community should have because we don’t get together in person- we are satisfied with being connected through technology. He also thinks that as time goes on, we will only get worse when referring to the ideas that we are delusional because the issues we fight about (such as getting phones taken away) aren’t as important as we think.
Gladwell’s essay discusses the developments of the social media and how it has changed social activism.”The platform of social media is based on weak ties”(Gladwell, page 174). He discusses how the Civil Rights Movement was based on strong ties among people who knew each other.People would rise up and join the revolution if they saw their friends, peers or neighbors in the news or newspapers. There is not much of a risk
While many people throughout the world see social media as a trendy new application in the service of personal amusement, the political upheavals in the Arab world have shown how it can change the dynamics of modern day activism. The Arab Spring Uprising interlaced social unrest with a technological revolution. Blogs, news websites, twitter feeds, and political list servers became avenues for communication, information flow and solidarity. Being capable of sharing an immense amount of uncensored information through social media sites has contributed to the success of many Arab Spring activists. Social media played a role in facilitating the events of the Arab Spring, but the main issues are rooted in a broader set of economic, political, and social factors. This paper will examine how social media impacted the Arab Spring Uprising. Specifically, I will look at how social media introduced a novel resource that helped to created internet activist communities, changed the dynamics of social mobilization and revolutionized interactions between protesters and the rest of the world.
Gladwell strongly believes that activism was viewed in a much different way before technology took over the world. In the 1960’s protests, and boycotts spread rapidly but usually only among friends. Today, information spreads to thousands of people in seconds due to social media. Gladwell believes traditional activism formed strong-ties whereas today 's movements and protests form weak-ties because of social media. People are motivated when they have close friends with them in a movement, not just through a text message. As Gladwell states, “where activists were once defined by their causes, they are now defined by their tools.” (Gladwell 408) Gladwell believes these tools can’t really help a social activism movement, but he does acknowledge the speed of social media networks. But, without news and social media how will the information spread? Anything placed on the internet can be broadcasted to a large audience within seconds. Gladwell writes: “Social networks are effective at increasing participation—by lessening the level of motivation that participation requires.” (Gladwell 408) Gladwell makes a good point but how will the motivation ever be there without people receiving information? Nevertheless social media has many flaws, but with other tools
This summer if you were on social media you heard about the ALS Ice Bucket Challenge. The concept was simple, just film yourself dumping a bucket of ice water over your head, challenge your friends to do the same, and donate ten dollars to the ALS Association. Opt out and donate one hundred dollars (Madison). Many Americans did not know what ALS was and by putting this challenge on social media has brought tons awareness to this devastating disease. Activism used to be taking action to bring social change, people in the 1960s used to gather in front of community centers and protest and or speak about their issue or cause. Now even though people still gather together it is much easier to use the internet. Hundreds of social media applications