Malcolm Gladwell Analysis

How can a single person analyze and be able to conspicuously influence a group of individuals to start a movement? Malcolm Gladwell provides three rules of starting epidemics by setting up dynamics to be able to make influencing epidemics to alter behavior. The three laws of the tipping point is to understand the law of the few, ensure to leave a lasting impression with the “Stickiness Factor”, and to understand the power of Context. An epidemic is usually identified in the medical field as an infectious disease that begins to spread uncontrollably. For example the flu had massive effects in a short amount of time. The main key is that it took some type of host to carry a disease from one host to another. The law of the few focuses

Certain individuals are more sensitive to their environment than others and naturally have different behavior. For example when Soldiers put on their uniforms for a formal dining event with their unit, they walk tall as soon as the jacket comes on and the bow tie is tightned. Not to say they are not proper ladies or gentleman, but for those few hours they walk a little bit taller. Their chest sticks out a little further. Versus if a Soldier who would be spending the weekend with their families on the beach where the environment and situation completely is toned down. This is a behavior function of social

Gladwell utilized a very interesting study led by Zimbardo where a group of idividuals randomly prescreened and selected played the rolls of prisoners and prison guards without any knowledge. The prisoners were assigned crimes and the guards were let free to do as they please. Within days the guards created a hostile environment and even though the prisoners knew it was makeshift they still went into survival mode. Guards were being verbally abusive and the prisoners could feel a change drastic emotional change. Some became extremely depressed and had to be removed from the scenario within days. This prove that the environment that individuals are put in they automatically react accordingly. So if an epidemic would reach a tipping point the physical environment could be altered to try and reach that effect.
The Essence of the Power of Context is that our inner states are the result of our outer circumstances. This ties in to the idea that our inner states ultimately create our outer world, perceptions are reality, we change the way we look at things, the things we look at change.
Environmental tipping points are things that can be