The Product that I have decided to make is a Print Ad with the purpose/intention of revealing/exposing the world to a major issue that is present in the real world: Clean Water. This relates to the Global context of fairness because all people should have access to clean water and to development as through fundraising nations around the world will all have developed systems for cleaning water. The design elements I have used to emphasize and show the importance of having clean water are Text, quote, and Organization support.
The first stylistic device I will be looking at is the use of Text in my AD. All Print Ads tend to have text, albeit in small amounts, and this Ad is no different. I used facts such as “over 4,500 children a day die from lack of clean water” or “ over 1 Million people a year die from lack of clean water.” These numbers used make the text used have value as it allows people viewing this Ad that it is a very serious issue that is taking many lives from the world. I also believe when you say 4,500 children die a day, it will have an emotional appeal to the target audience as they will visualize their kids dying from this cause. This emotional appeal is known as pathos, as it appeals to the emotion. The use of text, little text that presents facts to show the importance of the issue, makes the Print Ad very effective in showing the
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The quote I decided to use says “ Lack of Access to Clean Fresh Water is Considered to be a major threat to humanity.” Not only those this quote show that someone believes that the lack of people who have access to clean water is a major global problem, but this person also happens to be Gordon Nixon the President and CEO of RBC. This quote uses the rhetorical device of ethos as since it is coming from a CEO, who has knowledge and is a successful and intellectual person, it makes the target audience trust the Ad
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Upon first receiving this assignment I was honestly not sure what I would do it on. Then I remember a very well done commercial from 2006. If you’re not sure what commercial I am referencing it is the ASPCA commercial with all the injured animals and "arms of an angel" playing in the background; furthermore, Sarah McLachlan voices over and stars in the commercial. The commercial does a good job of appealing to animal lovers sense of emotion (Pathos) through the photos and videos of helpless and beaten animals. Sarah McLachlan also appeals to animal lovers through the fact that she has been a longtime supporter of the ASPCA (Ethos). Also, the video includes statistics that can easily be proven these statistics help to support the commercials cause (logos). Finally, the commercial itself appeared on television which is a great medium to get a message across; in addition, this commercial is valid in any year and will always appeal to a
Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
An advertisement is a form of public writing in which the author uses writing strategies as a way to catch the attention of a reader and to persuade that reader to purchase what he or she is promoting. In order to create an effective advertisement, the author relies on the product’s credibility, uses reasons to convince the reader to buy what he/she is promoting, and attempts to appeal to the reader based on emotion. A way in which this can be achieved is through using three components of writing known as ethos, pathos and logos. As an example to illustrate how these strategies can be used as an effective method of persuasion, I have chosen to analyze an advertisement produced by a travel agency. In the ad, the author’s attempt is to use logos and pathos as his primary means of persuasion but touches on all three components of writing as a method of luring the reader into choosing Texas as the primary choice for a vacation destination. The author’s intent is to rely on this location to represent the travel agency as a source for planning the vacation.
An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy the product. The ethos in the ad is Kobe Bryant is in the ad. Kobe has the knowledge about basketball because of his experience. He also has the drive and power to become a champion. He has the credibility because everyone knows he plays for the Los Angeles Lakers.
Visual advertisement has become an important method used by companies or organizations to persuade their intended audience to ‘buy this’ or ‘act now’, but the creators of these ads take time to create a deeper, more underlying meaning of the ad. The creators use colors, symbols, pictures, and anything they can think of that could be used to annunciate their call to action. One ad that certainly uses plenty of symbols to get its point across is called Tick Tock, Drip Drop. The ad is a public service announcement created by Ferdi Rizkiyanto which describes the negative effect of global warming. The advertisement is effective in developing its argument by keeping the viewer attracted, referring to the ideas of an hourglass and its imagery, and
Use this section of the outline to identify the types of rhetorical appeals that are present in your chosen ad. Under each type of appeal, explain the way(s) the company has used the different types of appeals. Remember, all three types of appeals may not be present; some appeals may be represented in more than one area while others may not be represented at all. Use complete sentences in your
Doing so, the Ocean Conservancy uses ethos to inform and persuade about water pollution through its advertisements. In this image the claim would be defined as a definite claim because the polluted bath water and the quote “You wouldn’t bathe in this, then why should marine life” defines the problem. The effect of ethos allows the viewers to believe in what the advertisement is trying to convey. The authority of a well organized organization called The Ocean Conservancy supply a persuading advertisement for the safety and well-being of marine life. Conveying humans as the cause of water pollution and the serial killers of the wildness, obligates the viewer to believe this information because of the symbol in the bottom right corner representing the Ocean Conservancy. Therefore, ethos has had a significant effect on this ad, based on the credentials of the Ocean
The ad appeals not only to sight, but also the audience’s emotions, logic, and ethics. Pathos, a mean of persuasion that plays on emotions, seems the most powerful to me. Despondence adorns the faces of the child soldiers who have lost their childlike demeanors through dehumanizing acts of war using the guns held in their tiny hands. Anyone who has a child, or even cares for their general wellbeing as a whole will feel moved by the image. Logos and ethos, Logic and ethics, presents itself in the fact displayed on the bus, “300,000
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.
The first image I have chosen to discuss is a smoking advert from the 1950’s. It features John Wayne smoking a Camel cigarette. It is a commercial advert, because it is trying to sell a product. Conversely, the advert that I will be comparing with is an advocacy advert, because it is trying to persuade you not to smoke. It is giving you advice about an activity which is considered controversial. It is an advert from ‘Alghanim Medical services 2000’. It uses a very formal font and adds formal authenticity.
There is a global shortage of drinking water. A person might wonder how this can be if seventy percent of the earth’s surface is covered by water. Most of the Earth’s water is unsuitable for human consuption. Ocean water is salt water, which makes up 97.5% of all water on the planet. Freshwater is only 3.5% of all the water on Earth. Drinking water is sourced from bodies of freshwater.
Freshwater in the world makes up only a small portion of water on the planet. While the percentage of water in the world is nearly 70%, only 2.5% is consumable. Even further, only <1% is easily accessible to basic human needs. According to National Geographic, “by 2025, an estimated 1.8 billion people will live in areas plagued by water scarcity, with two-thirds of the world's population living in water-stressed regions as a result of use, growth, and climate change.” With this current trend, water will become more immersed in environmental, economic, political, and social changes. Many of these in later years shall need to be addressed as tension rises: