Mahindra Swot Analysis

1231 Words3 Pages
bulb-icon

Recommended: Macro environment factors affecting automobile industry

INTRODUCTION

Mahindra & Mahindra Limited (M&M) is an Indian multinational manufacturing corporation with headquarters in Mumbai. It is one of the largest vehicle manufacturers by production in India and the largest seller of tractors across the world.
After 1994, the company reinvented the strategies for boosting the sales of its existing products. When those strategies exhausted, the company conceptualized the birth of a new market leader through “Project Scorpio” to enter into the Utility Vehicle (UV) market. It started IDAM: Integrated Design and Manufacturing, with a multifunctional project team. It conducted a consumer research drive: “static and drive” clinic to get consumer insights about the perception about the company and its products. …show more content…

Low Maintenance Cost: The low maintenance cost was a major booster for Scorpio sales as Indian customers, even at top end of the pyramid are sensitive toward rugged and low maintenance cars.

WEAKNESSES

1. Limited International Presence: Although Mahindra still continues to be number 1 SUV in India, the market share outside India still continues to be low.

2. Rising Manufacturing costs: Rising inflation, wages, higher interest rates for capital rising was leading to rise in the manufacturing costs.

THREATS

1. Intense competition: There is stiff competition from SUV’s of global automobile giants with superior technological advantage like Renault Duster, Nissan Terrano, Toyota Qualis, Toyota Innova, Ford Ecosport etc.

2. Automatic Transmission only on Top-End Variant: Not all variants of Scorpio have automatic transmission which gives an Opportunity to competitors to take advantage of.

3. Government Regulations, Taxes and increasing fuel prices: Higher excise duty of 30% introduced in 2013 budget led to drop in sales of SUV car’s segment. This compels the prospective customers from switching to sedan car segment which are not under the purview of this higher tax. Also diesel price deregulation has escalated diesel prices and is a threat to diesel car sales which has seen good

Show More
Related

  • Swot Analysis Saputo

    500 Words  | 1 Pages

    Saputo’s business is constantly affected by changes in the exchange rate as the majority of its business takes place outside of Canada. Due to the fact products and cash flows travel internationally, the company is exposed to economic exposures. Exchange exposure affects Saputo in many ways such as the cost of production and demand for their products. Transaction exposure affects Saputo when cash flows from foreign operations into Canada. Saputo is affected by translation exposure when foreign revenue is converted into Canadian dollars for its financial statements.

    Read More

  • Trucking Industry Essay

    1587 Words  | 4 Pages

    This report was made to show how Action Modular can increase their profits and make them more marketable. The trucking industry is an industry that has and will be around for a long time. As long as there are manufacturers and consumers requiring their freight to be moved, there will be a need for trucks. If the marketing trend is monitored regularly by putting the right people in place and being proactive regarding the equipment and freight rates. Action Modular will be highly marketable and can yield more in revenue versus decreasing the revenue by utilizing outside carrier.

    Read More

  • America's Love for Sport Utility Vehicles

    843 Words  | 2 Pages

    SUVs are everywhere. They are in the cities, in the suburbs, small towns and in the country. Companies are making more models and they are getting even bigger in size. The American market is screaming for more production of these vehicles. Frankly, America loves its SUVs.

    Read More

  • The Debated and Hated SUV

    2257 Words  | 5 Pages

    Since the early 1990s, the car market has become saturated with sport utility vehicles. While SUV’s have been enthusiastically received by a wide spectrum of the demographic – everyone from teenagers to soccer moms -- not all are excited by its arrival. Some of the current complaints with SUVs have to do with their ridiculous size and relative fuel inefficiency. Others criticize the vehicles as being unsafe, and certainly unnecessary, for the tasks for which they are commonly used. But even with the recent campaigns to educate the public on the possible physical and environmental risks posed by the automobiles, SUV purchases continue to be on the rise. Indeed, with car sales on the decline, and the SUV being seen as a possible savior -- or at least band-aid -- for the struggling motor industry, any movement to ban SUVs in the near future is unlikely.

    Read More

  • Car Technology of European and American Cars

    1183 Words  | 3 Pages

    The world of technology is ever changing and advancing. With the automotive industry in play technology is constantly surpassing what is available today with what can be done for tomorrow. Technology and the automotive industry go hand in hand with constant improvement to components of cars. Due to technology advancement there is competition within the car industry, especially between American car companies and European car companies. European car companies provide their buyers with innovative variety and revolutionary luxuries. European car technology is superior to American car technology due to their safety, entertainment, and luxury features.

    Read More

  • SWOT Analysis Swot

    753 Words  | 2 Pages

    A SWOT analysis is a tool that identifies internal and external factors that may affect an organization. According to Parnell (2014), a SWOT analysis allows managers to investigate the strengths, weaknesses, opportunities, and threats that a company may face in their environment. Strengths and weaknesses are typically internal factors; while opportunities and threats are external factors. A company’s strengths are the things that set them apart and make them different or better than anyone else in their industry. The weaknesses are the things that affect them in a negative manner that keep the company from being competitive. Development of a SWOT allows the company to identify and take advantage of the opportunity to strengthen the organization

    Read More

  • Subaru Ascent Essay

    776 Words  | 2 Pages

    Drivers Love the 2019 Subaru Ascent as an Alternative to their 2018 Ford Explorer People looking to buy a new car often decide on the 2019 Subaru Ascent near McComb, MS over the many other models offered today. In fact, more people are moving away from the 2018 Ford Explorer and opting to replace this model with the 2018 Ascent. Why is this the case? What makes the vehicle so attractive to car drivers across the country?

    Read More

  • Swot Analysis Of Ford Motor Company

    2324 Words  | 5 Pages

    Decline in sales of vehicles in India and Russia impact Ford’s international growth and competitiveness.

    Read More

  • SWOT Analysis

    1171 Words  | 3 Pages

    Organizational performance is a result of business interaction with its internal and external environment (Houben, Lenie & Vanhoof, 1999). There are a variety of internal and external forces that either stimulate or compromise the organization's performance in achieving objectives or goals (Houben, et al., 1999). An analysis can identify and evaluate areas within or outside of the organizations to provide information for leadership. The analysis can be done by internal personnel or external experts. Experts are often used to identify, monitor, forecast and assess environment trends (Swayne, Duncan & Ginther, 2008). Often the SWOT analysis is used to review internal and external areas in the four components; strengths, weakness, opportunities and threats.

    Read More

  • Epic Systems Corporation Swot Analysis

    1300 Words  | 3 Pages

    Vendor Epic Systems Corporation Allscripts NextGen. Healthcare Strength • Vast range of services and products • Low labor costs • Strong consumer base • Asset dominance • Consumer Loyalty • Highly Innovative strategy • Distinct Products • Experienced business • low labor costs Weakness • Competitive market • Customer Service • Lack of Scale • Online Presence • Competitive market • Cost structure • Weak Supply Chain • Work deficiencies Opportunities • Unveiling newer business projects • Rising HIT expenditure in its market zone • New Products • Financial strength • Acquisition Synergies • Emerging Markets • Financial strength

    Read More

  • The Economy and SUVs

    698 Words  | 2 Pages

    SUV’s have become the center of a large controversy in the last couple of years. Many studies have been conducted on the relation to the economy and the popularity of the SUV. The sport utility vehicle not only affects the economy with its gas-guzzling capabilities during a time of war, but with the safety questions that have continued to arise.

    Read More

  • Toyota's Competitive Strategy Of Toyota

    1622 Words  | 4 Pages

    Toyota’s uses both differentiation and low cost as generic strategies to try and gain a competitive advantage over their competitors in the automotive industry. The market scope that Toyota uses is a broad one that encompasses nearly every type of customer that is in the market to purchase an automobile. Toyota is able to target such a large market because they have something for everyone. Toyota has four wheel drive trucks and SUVs for the outdoor types or those who live in areas that face severe weather conditions, hybrid models like the Prius for the eco-friendly customers that are interested in saving the environment, along with the standard cars for general, everyday use. Additionally, Toyota provides vehicles for all price ranges.

    Read More

  • SWOT Analysis

    1675 Words  | 4 Pages

    The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.

    Read More

  • SWOT Analysis

    576 Words  | 2 Pages

    test whatever it's a bad effect or not. So when it used on humans, we

    Read More

  • Auto Ford Motor Company Case Analysis

    911 Words  | 2 Pages

    To explain the barriers of entry, let us take the example of America's best-selling SUV in 2014 which was the Honda CR-V, for the third consecutive year followed by Ford Escape. These two companies with their immense economies of scale are posing a high barrier to entry for their share of the market. Honda CRV is able to offer the better fuel economy and safety rating without incurring a loss and maintaining the majority of the market share. This makes it difficult for firms like Volkswagen who are leaders in Europe to enter this market.

    Read More

More about Mahindra Swot Analysis

Open Document