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Society's beauty standards essay
Critical analysis of depiction of women in mass media
The effect of mass media on society
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Our society is surrounded by several means that reinforce popular culture. Mass media plays significant roles in reflecting, reinforcing, and changing the dominant systems and ideologies that help shape gender. Women are judged based on their height and weight. Men get a lot of pressure to be muscular and buff. Everyone has pressure to conform to a certain body type. Major sources of these opinions come from television, the internet, books, radio, and print media (BOOK). Magazines have helped to shape popular culture for many years, and the topic has interested me throughout the semester in this class. The objectification of women in America is reinforced by magazines, which relates to this class. Feminist views on mass media are important to understand when reading a magazine.
The objectification of women in American mass media has been an issue for several decades. The image of the ideal women that is presented via mass media is harmful. Magazines set a standard for women to follow and ideals to aspire to. A female has a set of guidelines that are given in mass media that teach women how to behave, when to wear make-up, how to dress, what her body should look like, and how to treat her lover. The representation of women in many magazines has reduced the worth of women down to objects that are won, shown off, and abused. Magazines are challenging women to change themselves to fit into society. These changes are objectifying women and causing men to be in control. Objectification is discussed in Women’s Voices, Feminist Visions.
Chapter nine of Women’s Voices, Feminist Visions discusses the multiple modes of mass media that affect women’s culture. Magazines are important in popular culture. Magazines are made...
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...tty woman. Females can look beautiful and have the power, ambition, success, determination, and be of equal value to a man. There are many feminist magazines. These magazines have less sexualized women and give information about the feminist views on events that are happening. One day, I hope that the feminist views are shown in more magazines so that women are less objectified and more equal to men in the media.
In conclusion, magazines are important artifacts in popular culture. The publications are objectifying women while reflecting, reinforcing and dominating systems in gender in society. The way that women are shown in mass media has caused social tension. Feminists have many opinions on the many forms of mass media. I hope that one day women will not be sexualized in the media and instead be shown as successful and strong women that are equal to men.
In Rereading America excerpts by Jean Kilbourne’s “Two ways a Woman Can Get Hurt”: Advertising and Violence” and Joan Morgan entitled “From Fly-Girls to Bitches and Hos,” both authors focus on gender inequality in America. In doing so they are trying to explain to the audience about the status of women in the men dominated society. Both articles discuss the violence and exploitation of women and demonstrate the power of media and the entertainment world based on our attitudes that influence our behavior as men and women. Both selections also make readers think about the current status of women in the society and the media’s role in a way of effective gender roles among society. Kilbourne and Morgan provide the different examples in their own ways to support their selections and ensure to make their essay successfully persuasive by demonstrating their point of view, while still reaching the same conclusions. Kilbourne takes a calm approach to explain to the readers how the objectification of women in advertisements constitutes a form of cultural abuse, while Morgan adopt a very aggressive way to express her point of view. Comparing Morgan’s tone with Kilbourne, Morgan’s aggressive approach might leave readers disinterested to read her selection.
This essay has compared and contrasted two magazines aimed at the female readership, and they are called Bitch Magazine and Cosmopolitan, with regards to their front pages, content and articles, their ideals of beauty, and feminism. Cosmopolitan is a magazine that gives harmful ideas to women about their sexuality, their health and happiness, and how it is supposedly dependent upon whether or not they fit into the unrealistic beauty standards that this magazine possesses. In divergence, Bitch Magazine teaches women to love themselves and to support each other no matter what. Bitch encourages women to understand that they are absolutely perfect just the way they are and that there is no need to change or suppress their given identities.
Media is a wide term that covers many information sources including, television, movies, advertisement, books, magazines, and the internet. It is from this wide variety of information that women receive cues about how they should look. The accepted body shape and has been an issue affecting the population probably since the invention of mirrors but the invention of mass media spread it even further. Advertisements have been a particularly potent media influence on women’s body image, which is the subjective idea of one's own physical appearance established by observation and by noting the reactions of others. In the case of media, it acts as a super peer that reflects the ideals of a whole society. Think of all the corsets, girdles, cosmetics, hair straighteners, hair curlers, weight gain pills, and diet pills that have been marketed over the years. The attack on the female form is a marketing technique for certain industries. According to Sharlene Nag...
Dickerson, Rachel. “America Objectified: An Analysis of the Self-Objectification of Women in America and Some Detrimental Effects of Media Images.” Stanislaus State University. Web. 12 Nov. 2013.
Throughout history, the female form has always been a prevalent source of artistic muse. The introduction of the modern photographic camera allowed the objectification of women to increase exponentially. In today’s society, women of all ages struggle to exemplify what is perceived as the ideal female form. Studies show that women – beginning in their mid-teen years – experience a steady degeneration of self-esteem relative to the level of dissatisfaction with their internal body image. The decline of self-image in women can be directly linked to several contributing factors including: film and print advertising, social media, and the early exposure of adolescent girls to overly-sexualized products and media.
Ouellette, Laurie. "Inventing the Cosmo Girl." Gender, Race, and Class in Media: A Critical Reader. By Gail Dines and Jean McMahon Humez. Thousand Oaks, CA: SAGE Publications, 2011. 228-29. Print.
The mass media over the years has had such a profound role in creating an image on how women should be viewed. From their appearance to what their duties are in everyday life, the media has made sure to depict unrealistic images of women. These images have caused not only the male public but women themselves to believe that they must attain a certain kind of body or occupation to fit into society. Women often feel obligated and pressured to comply to this praised image of perfection.
Instead, women are being discriminated and treated as inferior due to the stereotypes that are portrayed in the media. The media creates and reproduces ways of seeing that at a minimum reflect and shape our culture. We can look at the media to understand more about a culture’s values and norms, if we realize the limitations of looking at the media. For example, one may ask, does the news based in the United Sates represent what the American culture is like, or only what stands out from everyday American culture? The answer to that is no. Instead, the media represents what it thinks it will be able to sell and is supported by advertisements. This includes violent acts, the sensationally and inappropriate. Jhally reminds us that “it is this male, heterosexual, pornographic imagination based on the degradation and control of women that has colonized commercial culture in general, although it is more clearly articulated in music videos” (Jhally 2007). Therefore, “media content is a symbolic rather than a literal representation of society and that to be represented in the media is in itself a form of power—social groups that are powerless can be relatively easily ignored, allowing the media to focus on the social groups that ‘really matter’” (Gerbner,
The documentary Miss Representation identifies the numerous ways women are misrepresented in the media, including in news, advertisements, movies, and television. The title Miss Representation emphasizes that the way we portray women in the media is a misrepresentation, as in it does not do women justice and oftentimes, has a negative impact on the perception of women. Frequently in the media, women lack leading roles and complexity, are held to an unrealistic standard of beauty, and are subject to objectification and beautification (Newsom, 2011). These misrepresentations lay the groundwork for gender socialization, and therefore, shape how women perceive themselves and are perceived by others.
The media influences many aspects of American society. Media affects sexuality, gender roles, and family structure. The images of gender projected through the media correlates with gender norms held in society. The media demonstrates a misogynistic view towards women. Women, statistically, interact with media more than men and are exposed to the images the media promotes. Media distorts how women should look, their role in society, and sexuality. Despite the negative images presented in the media, these beliefs can change.
It is shocking to see the digression in humanity’s morals and values over the past decade. As cliché as it sounds, the media is the center of it all. The way women are being represented, from our television sets, the radio, pornography and even art has pushed beauty to the top of the list of controversial and widely debated topics around the globe. “Whenever we walk down the street, watch TV, open a magazine or enter an art gallery, we are faced with images of femininity,” (Watson and Martin).
On a daily basis people are exposed to some sort of misrepresentation of gender; in the things individuals watch, and often the things that are purchased. Women are often the main target of this misrepresentation. “Women still experience actual prejudice and discrimination in terms of unequal treatment, unequal pay, and unequal value in real life, then so too do these themes continue to occur in media portraits.”(Byerly, Carolyn, Ross 35) The media has become so perverted, in especially the way it represents women, that a females can be handled and controlled by men, the individual man may not personally feel this way, but that is how men are characterized in American media. Some may say it doesn’t matter because media isn’t real life, but people are influenced by everything around them, surroundings that are part of daily routine start to change an individual’s perspective.
In today's world, what we see in the media dictates our world. Media, by definition, is a form of mass communication, such as television, newspapers, magazines and the internet. Since the beginning of this media phenomenon, men and women have been treated very differently, whether it be through advertisements or news stories. As women have gained more rights and social freedoms, the media has not changed their views on women. They are often viewed as objects, whether for a man's pleasure, or for as a group to sell only cleaning products to.The portrayal of women in the media has a highly negative impact on the easily shaped young women of today. Women of power are often criticized, others hypersexualized. The media also directs advertisements for household things at women.
Hillary Clinton’s loss in the recent presidential election caused many to consider how a woman with her experience, credentials, and popularity could lose to a candidate who appeared to have none of these qualities. Discussion centered around the difficulty of a woman obtaining significant power in a world dominated by men. This power dynamic is perpetuated, either intentionally or unintentionally, by the media. In the past decade, much research and debate has been done regarding women in magazines, the focus being their sexualizstion and objectification. Amy R. Malkin, Kimberlie Wornian, and Joan C. Chrisler analyzed gendered content related to body image in popular men’s and women’s magazines in their article, “Women and Weight:
I am a woman. Without the feminist understanding that my education has afforded me, mainstream media portrayals of woman in relation to man would burn holes through the fabric of my mind and dismantle my ambitions. Ignoring the infraction that media portrayals impose on naïve minds gives the impression that it is acceptable to be inappropriately cultivated in gender equality. Television media continues to pose a grave threat; but worse is the deceitful attempt to find something attributable to women, the attempt to lure them with admiration, only to smack them with the patronizing undertone of being incomparable to men.