Lycon Case Study

1817 Words4 Pages

History Lycon is a brand of hair removal wax that is widely known across the globe and as for the nature of business, it is categorized under health and beauty, to be more specific, hair removal wax. Lycon was established in Australia by Lydia Jordane in 1978. Lydia made her very own hair removal wax at the age of seventeen and enhanced the formula when she turned into an aesthetician at the age of twenty-six who was frustrated with the previous batch of wax that she made and noticed the need to redevelop a much improved wax for her clients. Her father was a cosmetic chemist, thus when Lydia was growing up, she had performed her own analysis in his laboratory. She began to experiment with different kinds of formulas and she hesitantly sold her very first batch of wax product in 1978 which was called "Lydia's Wax" at that period of time. Lydia's business began to develop quickly and she dispatched her own image called Lycon Wax in 1980. Lycon was initially only sold in Australia. Then, she expanded her business across Asia and Pacific region. Lycon Wax sales grew swiftly in Australia and soon enough, in the 90’s the sales expanded to the overseas market in a short period of time …show more content…

Free Trade Agreement also leads an increase in the economic alliance between participating countries. FTA helps to cover entire districts with numerous participants or even between two economies. FTA occurs when there are no artificial limits set by governments to restrict the movement of products and services between trading countries. FTA helps to gain easy access for the expansion of Australian exporters’ businesses in the global market. There are currently seven Free Trade Agreements that are in power with Australia and one of the FTA with another country that was signed by Australia is China-Australia Free Trade

More about Lycon Case Study

Open Document