Before Earvin “Magic” Johnson and his group of investors took over the Los Angeles Dodgers, the Dodgers organization was in one of their darkest times. During the time Frank McCourt and his ex-wife, Jamie, the fans appreciation and attendance was at it lowest point since 2000. The attendance for the Dodgers plummeted 17% from the year before. They also lost 200 million dollars that McCourt used to bankroll his lavish lifestyle. During the whole divorce between Frank and Jami, fans were calling for them to leave and sell the team. Before McCourt finally decided to sell the team, fans were playing to boycott McCourt during the season. On the day the fans found out that McCourt was selling the team, fans were joyous with approval on a number of fronts. One fan and lead sports columnist of the Los Angeles Chaves said “Take a hike, Frank. Don’t let Chavez hit you in the Ravine on the way out” (Moore, 2011). The buzz in Los Angeles after the team was sold changed so much after the team was bought. "Now we're here. And now, everyone is wearing caps again," Johnson said. "The jackets. The T-shirts are out. I work out at Gold's [Gym]. I'm there at 5 or 6 in the morning, and everyone is talking about the Dodgers. We want this to be the happening place again. We want people to come out. Well, you can't do that unless you win, and now everyone's coming" (Bryant, 2013).
During the first year of Magic Johnson as the owner, the fan attendance went up 8.6 percent. "When I got off the boat in L.A. (in 1979), the Dodgers were on the first page of the sports section," said Earvin "Magic" Johnson. "I checked the Lakers on the third page. That's how far down we were. I said, 'Wow, this was a Dodger town.' Three things: Dodgers, No. 1. USC footba...
... middle of paper ...
... at home and away games.
Works Cited
Bryant, H. (2013, October 3). Restoring the Dodger Way. ESPN. Retrieved November 22, 2013, from http://espn.go.com/los-angeles/mlb/story/_/id/9732902/restoring-dodger-way
Dodgers roll out "A Whole New Blue" advertising, marketing campaign for 2013 season. (2013, February 19). Los Angeles Dodgers. Retrieved November 22, 2013, from http://mlb.mlb.com/news/article.jsp?ymd=20130219&content_id=41795430&vkey=pr_la&c_id=la
Media, D. (n.d.). Top Ten Promotional Strategies. Small Business. Retrieved November 22, 2013, from http://smallbusiness.chron.com/top-ten-promotional-strategies-10193.html
Moore, D. (2011, November 2). Frank McCourt's departure hardly leaving Dodgers fans blue. USA Today. Retrieved November 22, 2013, from http://content.usatoday.com/communities/dailypitch/post/2011/11/dodgers-frank-mccourt-sell-mlb-/1#.UpKznaX4lFJ
A sports writer investigated the scandal and later wrote a famous article called “Is Big League Baseball Being Run for Gamblers WIth Players in the Deal.” The White Sox owner quickly avoided the rumors by saying that ”I believe that my boys fought the battles of the recent World Series on the level.” He wanted to avoid people knowing that he had been tipped off about the scam for the World Series.
On July 27 1959, A new York attorney named William shea had an idea of putting a new baseball team in new York since the dodgers and giants had left for california.So on march 1st 1961 His wish was granted.The new York metropolitan baseball club or “the new York mets” were introduced into the national league.The name of the team was chosen by owner Joan Payson.The other names that were put into thought were the rebels, skyliners, nybs and avengers just to name a few.On April 11,1962 the mets played their first game in franchise history and lost 11-4 to the St Louis cardinals.The first season was a miserable one.Manager Casey Stengel led the mets to a 62-100 record,The worst record in major league history.After a couple of more losing seasons, The mets finally made a move and signed pitcher Tom “the franchise”Seaver,one of the best pitchers who ever played the game. They also picked up power hitting outfielders Donn Clendenon and Tommie Agee. Finally the mets looked like a baseball team.Entering the 1969 season, my father said the mets wewr 160-1 to win the World Series, but the mets shocked everyone winning the national league championship. Now, this is how the mets won their first world series, The batter was cleon Jones, after striking out manager Gil Hodges notices a black mark on the ball. The black mark was shoe polish. Putting shoe polish on the ball makes it spin more and makes it much easier to strike out a batter.
Other marketing strategies used in during this farewell season are commemorating former players, coaches, and hall of famers as well as a count down display in left field. The display is being used to count down the number of home games left this season. The count down will reach zero during the 5th inning of the final home game against The Detroit Tigers which has almost been sold out, nearly six months in advance. These marketing strategies have proven to be beneficial and should be continued considering the attendance is up from last year. However, there is always room for improvements. The Atlanta Braves should consider new marketing strategies to improve fan experiences which will improve overall fan satisfaction as discussed earlier. Strategies to improve fan experience involve anything that will create a “valued experience” for a consumer (Sarstedt, 2014). Bringing old traditions from Turner Field to SunTrust Park is one way to create a valued experience for fans who are disgruntled over the move to Cobb County. Being that the Atlanta Braves are a team of tradition, it would be wise to implement old traditions in the new stadium to not only satisfy the concerns of disgruntled fans, but to bring a sense of community to the new stadium for the entire fan base.
Toronto Blue Jays Team History & Encyclopedia. (n.d.). Baseball-Reference.com. Retrieved January 21, 2014, from http://www.baseball-reference.com/teams/TOR/
The teams owner had forced the players to take a salary cut because of the declining attendance. On average they were paid between three thousand and six thousand dollars. The players involved were first baseman Chick Gandil, Eddie Cicotte, Lefty Williams, “Shoeless Joe Jackson,” Fred McMullen, Swede Risberg, Happy Felsch, and Buck Weaver. (“Bankston, Carl. L”) Joseph Sullivan was a gambler from Boston and Arnold Rothstein was from New York City. Chick Gandil approached Sullivan and offered to t...
Many people see the Atlanta Braves in different lights, by asking diverse people about them, you will get some vastly dissimilar answers. If you ask any young person who the Atlanta Braves are, you will most likely hear something like this: The best overall baseball team since I’ve been alive. But if you ask an older wiser person who the Atlanta Braves are, here’s the answer you’ll probably get: A baseball team that has come back incredibly from they’re not so grand past, a great story of a worst to first baseball team. However if you go to an informed person, someone who knows all about the Atlanta Braves and ask them the same question, I’m sure you’ll get an answer like this: The Atlanta Braves are a team with rich history, great victories, and superb leadership that has allowed them to capture 12 consecutive division titles.
The signing of Alex Rodriguez proved that Latin American athletes deserved to sign big money contracts just like the other players. Teams are taking are taking advantage of the abundance of talent in Latin America. All major League teams are active in the Dominican Republic. The Dodgers, the first team to move into the Latin American market, scout the area’s talent closely. About one hundred and four of the two hundred and thirty-seven minor-leaguers they had under contract at the start of the year were from that region.
"SABR." Society for American Baseball Research. Marc Appleman, 29 Mar. 2012. Web. 25 Apr. 2014.
There was good reason the Sox were susceptible to the lure of quick money. They were
Therefore, the day of game on June 10, Phil and I woke up early and began our two and half hour journey up the Massachusetts Turnpike to Boston. As we are driving up the pike, you can see the clouds getting dark and cloudy as we get closer to Boston. When we get into Boston, we get lost tr...
The Chicago Cubs are an interesting part of Illinois history, even if they are not always successful. The history of Wrigley Field, the famous players, and the stories behind every game are why Chicago loves the Cubs. It is the atmosphere of the friendly confines when you walk in through those gates. It is jumping out of your seat when the ball is being hit out of the park. It is things as little as singing the 7th inning stretch with all the other Cub fans around you. Rooting for the underdog is special, and that is why Cub fans are so loyal. The history, players, and stories of Chicago Cubs Baseball are the reasons why it is an important part of Illinois history.
SCHMIDT, Michael. "Baseball to Expand Drug-Testing Program." NyTimes.com. The New York Times, 10 Jan. 2013. Web. 17 Dec. 2013.
3. "The Steroids Era." ESPN MLB. The Walt Disney Company, 5 Dec. 2012. Web. 22 Apr. 2014.
In addition, they cover their walls with items of every kind. A baseball fan will have his bedroom walls plastered with posters and ornamented with caps and buttons. When they go to a game, the true baseball fans put on their team colors, grab their pennants, pin on their team buttons, and even bring along hand-lettered bed sheet signs proudly proclaiming "Go Dodgers" or "Braves are Number 1." At the game, these fans form a rooting section, constantly encouraging their favorite players and obediently echoing every cheer flashed on the electronic scoreboard.
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.