Liking Isn T Helping Rhetorical Analysis

559 Words2 Pages
bulb-icon

Recommended: Emotional appeals in advertising

“Liking Isn’t Helping” It’s becoming more common that a charity’s Facebook page has more “likes” than the organization has volunteers or donations. This advertisement, created by the Crisis Relief Singapore, informs people that “likes” just aren’t enough. The tagline says it all. “Liking isn’t helping”. The purpose of this ad is to encourage people to take action instead of solely supporting the cause on social media. To accomplish this purpose, the creator has used a very powerful image and tagline. This is significant because it forces people to see the truth and makes it difficult to ignore the message being conveyed. This image depicts

Show More
Related

  • Rhetorical Analysis

    854 Words  | 2 Pages

    Jonathan Kozol revealed the early period’s situation of education in American schools in his article Savage Inequalities. It seems like during that period, the inequality existed everywhere and no one had the ability to change it; however, Kozol tried his best to turn around this situation and keep track of all he saw. In the article, he used rhetorical strategies effectively to describe what he saw in that situation, such as pathos, logos and ethos.

    Read More

  • Why We Can T Wait Rhetorical Analysis

    850 Words  | 2 Pages

    Throughout his preface of the book titled Why We Can’t Wait, which entails the unfair social conditions of faultless African Americans, Martin Luther King employs a sympathetic allegory, knowledge of the kids, and a change in tone to prevail the imposed injustice that is deeply rooted in the society—one founded on an “all men are created equal” basis—and to evoke America to take action.

    Read More

  • Taylor Swift Ap Language Essay

    645 Words  | 2 Pages

    This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.

    Read More

  • Rhetorical Analysis Of St. Jude Children's Hopsital Research Foundation

    652 Words  | 2 Pages

    In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.

    Read More

  • ASPCA Advertisement Analysis

    991 Words  | 2 Pages

    This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize

    Read More

  • Numb Rhetorical Analysis

    603 Words  | 2 Pages

    In the music video titled “Numb,” directed by Joseph Hahn and sung by Linkin Park, a message of rebellion persuades a push for independence. Produced in 2003, the music video introduced a young girl who feels that she doesn’t fit in with everyone and is in an autopilot state to do what her mother thinks is right for her. The video alludes to her wanting to stand up to the pressure and fulfill her dreams of pursuing art. A dark theme towers over the music video to show that she is not happy and is trapped by her mother. This genre, alternative metal, voices rebellious young adults to take a stand and to get away from the pressures of life.

    Read More

  • What Do Our Hearts Treasure Rhetorical Analysis

    508 Words  | 2 Pages

    Describing a house, a tree, or even opening a package are all very good times to use imagery to convey an image that readers can visualize in their minds. “Built of cinder blocks and was painted shocking pink. The principal tree on the place was a tall power pole sprouting transformers; it stood a few feet from the canal and threw a pleasant shade across the drive.” This example of visual imagery helps to visualize the surroundings that the writing piece takes place. Describing a main item in the story or essay is another good use for visual imagery. “The pot was handsome, and the tree looked like a miniature version of the classic oasis scene in the desert. When the plant was delivered, a small chameleon arrived with it and soon made the living

    Read More

  • The Perils Of Indifference Rhetorical Analysis

    664 Words  | 2 Pages

    Elie Wiesel’s “The Perils of Indifference” speech, discusses a point on how oppressed people should be considered as human beings and not just as outcasts in the world. Wiesel applies the pathos appeal, ethos appeal and logos appeal in his speech to prove to the audience that indifference is a problem not only in America but the whole world. He wanted people to change in a way for others to feel good about themselves. Each of the different types of appeals gives a reason to why he believes things have to change. Along with the appeals, Wiesel utilizes fallacies in his speech, such as the many use of an overly sentimental appeals and either or choices.

    Read More

  • Rhetorical Analysis

    929 Words  | 2 Pages

    Pollan’s article provides a solid base to the conversation, defining what to do in order to eat healthy. Holding this concept of eating healthy, Joe Pinsker in “Why So Many Rich Kids Come to Enjoy the Taste of Healthier Foods” enters into the conversation and questions the connection of difference in families’ income and how healthy children eat (129-132). He argues that how much families earn largely affect how healthy children eat — income is one of the most important factors preventing people from eating healthy (129-132). In his article, Pinsker utilizes a study done by Caitlin Daniel to illustrate that level of income does affect children’s diet (130). In Daniel’s research, among 75 Boston-area parents, those rich families value children’s healthy diet more than food wasted when children refused to accept those healthier but

    Read More

  • Rhetorical Analysis

    570 Words  | 2 Pages

    Jack Shakley’s “Indian Mascots- You’re Out” published on the op-ed page of the LA times, he impacted readers about the argument over professional and college sport teams whose mascots are using Native American names. Shakley is the former chair of the Los Angeles city/county Native American Commission. The author describes the history of using Indian mascots and how it hurt a group of people. He wants readers to know that it is necessary to remove Native American names and mascots from college and professional teams. Jack Shakley uses three strategies to present his argument to show his attitude to remove Indian mascots in teams.

    Read More

  • A Modest Proposal a Rhetorical Analysis

    582 Words  | 2 Pages

    “A Modest Proposal” was written in 1729 by a satirical author by the name of Jonathan Swift. Swift studied at the University of Oxford and was also know for his popular writing in Gulliver’s Travel. The purpose for his satire “A Modest Proposal” was to enlighten the citizens of Ireland about their hardship and suffering. He informed them about their scares of food, money, and property, but provided a possible solution to their problem. To persuade the people Swift adopts a comforting and friendly tone to his audience for the people to react to his solution.

    Read More

  • rhetorical analysis

    684 Words  | 2 Pages

    The movie trailer “Rio 2”, shows a great deal of pathos, ethos, and logos. These rhetorical appeals are hidden throughout the movie trailer; however, they can be recognized if paying attention to the details and montage of the video. I am attracted to this type of movies due to the positive life messages and the innocent, but funny personifications from the characters; therefore, the following rhetorical analysis will give a brief explanation of the scenes, point out the characteristics of persuasive appeals and how people can be easily persuaded by using this technique, and my own interpretation of the message presented in the trailer.

    Read More

  • Rhetorical Analysis Of Letter From Birmingham Jail

    630 Words  | 2 Pages

    The Letter from Birmingham Jail was written by Dr. Martin Luther King Jr. in April of 1963. Dr. Martin Luther King Jr. was one of several civil rights activists who were arrested in Birmingham Alabama, after protesting against racial injustices in Alabama. Dr. King wrote this letter in response to a statement titled A Call for Unity, which was published on Good Friday by eight of his fellow clergymen from Alabama. Dr. King uses his letter to eloquently refute the article. In the letter dr. king uses many vivid logos, ethos, and pathos to get his point across. Dr. King writes things in his letter that if any other person even dared to write the people would consider them crazy.

    Read More

  • Salvation Army

    813 Words  | 2 Pages

    ...hy environment to those who have had everything taken from them. Therefore, the overall effectiveness of this Salvation Army advertisement is very well done, it provides an emotional connection, provides logical facts, and uses proper creditability. The main element of pathos is the idea that children are suffering and with the help of a donation these children’s lives can be changed forever. For logos the use logical facts, such as the exact purposes have the company and how the donations are used. Ethos provides the advertisement with the company’s already well-known creditability and respect. This advertisement shows how effect the use of ethos, logos, and pathos can work to sell a product or and overall idea of hope to every audience.

    Read More

  • Portrayal Analysis Of Pantene's 'Not Sorry'

    1472 Words  | 3 Pages

    More people are utilizing different mediums, such as social networking, in order to speak out against the oppression and misrepresentation of women in social and professional environments. Pantene displays the hashtag “#ShineStrong” at the end of the commercial, which is a highly effective way of expanding the ad into other mediums of mass media. Through expansion, viewers will be more likely to not only talk about the effectiveness of Pantene’s ad, but also raise awareness about the issues surrounding women on their personal social networking pages. Pantene’s ad offers a message of empowerment to all women and encourages them to stop succumbing to the idea that male dominance is acceptable. By incorporating a greater purpose into the ad, it creates a “halo effect” on the brand. Companies do this in hopes that, if executed properly, the brand will be associated with a good message, giving them a greater appeal to buyers when compared with other brands. Aside from its empowering message, the ad also has comedic aspects, which makes it appealing to a wider range of viewers. To some degree, the ad is successful because it provides encouragement to women and creates a strong message; at the same time, the clip fails to advertise the actual

    Read More

More about Liking Isn T Helping Rhetorical Analysis

Open Document