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Lexus External Influences
264 Words1 Page
Recommended: Global brands contribution to global business
In my eyes the biggest advantage of being a marketing manager is consistency and relationship building and expectations of your consumers. External influences are factors that a business may have little or no control over, such factors include: Economic, financial, social, legal and market influences (Solomon, Marshall, & Stuart, 2012). The consumer decision making process consists of five steps, which are need recognition, information search, evaluation of alternatives, purchase and post purchase behavior. These steps can be a guide for marketers to understand and communicate effectively to consumers. So as a marketing manager for Lexus, I would have to have the willingness to adapt to any external influence that can alter the company's ultimate
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