Leo Fender Musical Instruments Corporation Mission Statement

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"Transforming music one guitar at a time" and "The world's largest guitar manufacturer" is not really a mission or vision statement, but they both represent the simple ideas that that Leo Fender had when he began this legendary company. Fender Musical Instruments Corporation (FMIC) is a musical instruments company that manufactures, and markets various stringed musical instruments, and their accessories. Some of the products produced are; electric and bass guitars, acoustic guitars, guitar and bass amplifiers, and public address sound systems just to name a few. FMIC owns such brands as Squier, Gretsch, Jackson, Takamine, EVH, Ovation, Charvel, Passport, Groove Tubes, plus a host of other name brand parts and pieces. They also offer a custom shop in Corona California, where professional musicians, or anyone with a great deal of time and money can have special "one-of-a-kind" instruments manufactured to their specifications. Artists such as Eric Clapton and late Jimi Hendrix, to current endorsees like "The Edge" from the band U2, have had custom pieces made at this facility because of its craftsmanship (The World's Leading Guitar manufacturer, 2016). …show more content…

This is where administration, marketing, advertising, sales, and export operations are conducted. The FMIC also has foreign manufacturing facilities in the United Kingdom, France, Germany, Japan, Mexico, and in various other areas worldwide (Company Overview of Fender Musical Instruments Corporation, 2016). Fender's market competition comes from an assortment of U.S.A., and international guitar manufactures. The four major competitors are; Gibson Brands Inc., C.F. Martin & Co., Yamaha Corporation, and Hoshino Inc., (which owns several music companies including Ibanez

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