The two ads ‘legend of the lemon tree’ by solo and ‘add a little sparkle’ by Mount Franklin are two brands that sale drinks. In Solos add they tend to use strength and fitness in their ads because that’s what men want to be like so they will drink what they have made, Mount Franklin uses sex appeal in their ads played by Jenifer Hawkins they would attract both men and women because women would want to look like Jenifer Hawkins. In ‘the legend of the solo man’ the message is that if you chase lemons in a container throughout your neighbourhood you will become strong and you will have get solo at the end. Solo wants you to buy solo and be like the Solo man. The message in Mount Franklins ad is that is you drink their water you will look like
It’s clear that those advertisements try to make an impact on our buying decisions. We can even say they manipulate viewers by targeting specific group of people or categorizing them so they could have a feeling this product is intended for them or what he or she represents. For instance, they use gender stereotypes. Advertises make use of men and woman appearance or behavior for the sake of making the message memorable. Therefore, most effective and common method is to represent a woman as a sexual object. They are linked with home environment where being a housewife or a mother is a perfect job for the. In other hand men are used more as work done representations. They are associated with power, leadership and efficiency. Those stereotypes make the consumer categorize themselves and reveals the mainstream idea of social status each gender needs to be to fit in and what products they are necessary to have to be part of that
Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in
This is another commercial where we can directly see how the advertisers are overlooking gender stereotypes, by it being ranked number one it proves that when gender stereotypes and gender bias are not incorporated the advertisement becomes effective and
In 2011, Dr. Pepper 10 released a new ad campaign. Their new commercial’s primary purpose is to present a soda that is both healthy and still “manly.” In doing this, Dr. Pepper addressed a longstanding notion that Diet Dr. Pepper and Dr. Pepper Zero sodas are inherently unmanly. They attempted to reconcile this societal belief by creating a character that is extremely manly and still enjoys their 10 calorie drink. The average man is the target audience. They were hoping that they could target men that may want to drink more healthy beverages while still retaining their manliness. The character that Dr. Pepper creates to target this audience is a Paul Bunyan type. The actor has a long beard, is very rugged looking and shown being rowed down a river by a bear. The commercial is designed to bring back images of Grizzly Adams.
The 2012 Canadian Club Whisky ad uses gender roles attributes in order to persuade possible male consumers into consuming the product by appealing to their sense of masculinity. The goal is to reach men’s pride and lead them to believe that Canadian Club Whisky is capable of “helping” them achieve society’s ideal of a man through images and sentences that remind them of manhood.
The Lemon Tree by Sandy Tolan recounts the events of the Israeli-Palestinian conflict through the lives of two individuals: Dalia, a Bulgarian jew, and Bashir, a Palestinian muslim. The Lemon Tree is a story of persecution , its consequences, and of human nature. In the 1940s the Nazis began the holocaust, a mass extermination of the jewish people and others that the Nazis deemed as “undesirable”, prompting many Jews to flee and seek refuge. Jewish emigration from countries in eastern Europe was met with anti semitic immigration policies in the west, thus leading to the mass migration of Jews to Palestine. The tensions between the jewish and arab Palestinians eventually evolved into the Arab-Israeli War of 1948. Citizens of Palestine were
The commercial starts in an ordinary tile bathroom where stands a confident man with a noticeably toned, strong body with nothing but a towel hanging around his hips. This man asks the women watching to look at their man (their husband or boyfriend), then to look back at him, then back to their man, and then back at him again. With this comparison the Old Spice man is making, he creates ethos or credibility for himself by pointing out that the man sitting next to the women watching is not as good looking as him. The Old Spice man also agrees that the woman’s man isn’t him, but that “he could smell like me.” Pathos also comes into play here as this comparison creates feelings of disgust and abhorrence towards their now unattractive man. As the ad continues the setting changes to a lavish boat where the man has in hand “two tickets to that thing you love,” which suggests he is able to provide any women’s wishes. This leads the audience to feel that if their man smelt like the Old Spice man, he would be able to be as attractive, successful, and charming as him. The women watching want their man to be like this man, leading them to buy the body
The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright colors drawing your attention there as well as the bottle of whiskey which is right in the middle of the page. Then what gets these peoples attention to stay there is the fact they have an incredibly good looking female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and read it is by showing a very plain girl who seems to be very typical of girls during their younger years. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is if you drink Evan Williams Kentucky straight bourbon whiskey.
In this first commercial, we see a man performing all these ‘manly’ tasks, such as buying tickets to a desirable event or presenting his lover with countless diamonds. The almost obvious message of this is, ‘If you want your man to be a man, make him smell like one.’ As previously mentioned, evidence can be used to deduce this message. In the commercial we see the man riding a white horse, and, if I may recall there is a saying that goes “My Prince Charming will ride in on a white horse.” He also presents many objects that a woman could declare as dreamy. In this commercial they had a lot of scenery jumps. One minute he’s on a boat, and the next he’s astride a white horse. They also use bright lights to attract eye attention. They used very
Everywhere we go we are told what to wear, what to drink, how to look, and so on. Be it by billboards, newspaper, television, magazines, it’s everywhere. That being said, advertisements have a great influence on our lives. While researching ads for a similar products from two different American time periods, I came across two beer advertisements – one from the 1950s and one in the 1990s. In the 1950s, beer advertisements focused their attention on family, specifically how a mother and a father, supporting and maintaining a household, should enjoy beer. Yet, in the 1990s, beer advertisements main focus was on the male consumer. What do men like more than beer? Yes, women. The advertisement industry utilized attractive women to be associated in the ads but have no necessarily affiliation with the product. The difference between these two ads show about American culture is that back then it was about gender roles and nowadays is about sexism. Beer advertisements should not be in local advertisements because the message exhibits stereotypes. Since the early days of time the stereotype o...
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
The two concepts that I am going to talk about are the master trait and women as a minority group. According to our textbook, the master trait is defined as cutting across all other identities in life. We are always female or male at the end of the day. In the Tide commercial, as viewers we see how separate men are to women. A once enjoyable party turns into a charade that depicts women as happy go lucky to do house work. Although the master trait is something that is a normality to our society, when we solely view someone as male or female, we impose gender stereotypes that shouldn 't continue to exist. We see the negative connotations of gender enforced stereotypes when it comes to the Old Spice commercial. The glamorized depiction of the man makes it seem like the fairy tale we dreamed of is achievable just by using Old Spice. The second concept of women being a minority group comes into play in both commercials because women are on the back burner for both. Yes, the Tide commercial depicted the happenings of Kelly Ripa’s dinner party but as a whole women were still the minority because of the oppressed overtones within. In the Old Spice commercial, women play an invisible role because we aren’t seen at all in the commercial but it is more geared to us. Since we are “less stronger” than men, we need to get someone who all around suits us according to the
Advertisements have been utilized for many years to sell products. The very popular company Old Spice, who is one of the top men’s hygienic production companies, is well known for their series of humorous advertising campaigns that uses references to the ideals of what a stereotypical masculine man is supposed to be characterized as. The Old Spice commercial, “The Man Your Man Could Smell Like” that first appeared during the Superbowl in 2010, illustrates that the company successfully utilizes the influence of humor, gender stereotypes, and ethos and pathos to connect emotionally with the audience and persuades men to start using Old Spice Red Zone body wash so that insecure men can become more of a masculine man that females will desire.
In the first part of the advertisement the man makes a comment saying, “So the harder a wife works, the cuter she looks!” Implying that if the consumer eats Kellogg’s PEP cereal she too will gain “cuter looks”, strongly emphasized by underlining the slogan. With the product they won’t just gain an extra boost of energy to continue daily chores, but will also gain the eyes of their husband. The wife looking perky and agreeable, the admiration from her husband appeals to the audience which is directed towards both men and women. Men are targeted through the fantasy of having a more attractive wife. The main tagline suggests that men can purchase the product and expect improvements in their wives looks. Women are targets as well, in hopes of gaining a “cuter” appearance that will appeal to the man in their life. The target audience negatively attracts men and women, again showcasing how these roles define both a man and a woman into whom society believes is acceptable. Women having to conform into a tight strict guideline that must tend to a man 's wants and needs; as if a women must bow down to a man in order to gain respect, love and
The Old Spice Campaign that I chose is a one-sided message is the communications in which only positive attributes or benefits of a product or service are presented. The message in the ad is one-sided because it is only mentioning the positive aspects of the deodorant, it does not have any negative aspects on the ad. Old Spice advertisements always has a male presence, and it is usually a famous person. They usually have different types of male celebrities ranging from actors to athletes. Old Spice uses the humor appeal to get their message across to their target market. In their advertisements there is always something that stands out to appeal to the consumers. With this campaign it centers on the Old Spice Man answering questions from the viewers, and doing different activities, being different places and having costumes on. The ending of the commercial always has a surprise ending leaving the viewer astonished. The campaign appeals to the humor appeal because it uses humor, but not too much so that consumers can pay attention to the product that is being advertised. On the Old Spice YouTube channel for the commercial in the description box it says “We’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are sure insinuating it”, which is appealing to humor because you know that your man is not going to smell like it, but are suggesting that they would