In the field of marketing, commercials are an effective means of influencing people to select particular goods or services. An example of an ad that effectively uses rhetorical techniques to appeal to its target demographic is Tide’s ad for an eco-friendly laundry detergent. This analysis goes deeply into the rhetorical devices employed in the advertisement, making links to the ideas covered in "Thank You for Arguing" and offering a thorough assessment of its overall potency. The advertisement features an eye-catching picture of pristine natural settings, enhanced by a simple layout that suggests hygiene and environmental awareness. The ad's textual elements highlight the detergent's salient characteristics, which include its biodegradable …show more content…
It is topical and relevant because it takes advantage of the growing trend of eco-consciousness and increased awareness of environmental issues. The advertisement appeals to the audience's sense of urgency and forces them to act by portraying the detergent as a remedy that deals with modern issues. The demand for products that support eco-friendly living is what drove the creation of this advertisement. The advertisement addresses the growing demand from consumers for sustainable products by providing a workable solution that satisfies both ethical and practical requirements. The advertisement's main goal is to convince viewers to switch to a more environmentally friendly laundry detergent by appealing to their morals, feelings, and sense of duty. By portraying the detergent as more than simply a commodity but also as a symbol of dedication to environmental stewardship and conscious consumerism, it deftly reflects the expectations of its audience. There are two clear rhetorical devices to "Thank You for Arguing" in the way the advertisement is written. Using the Perfectus Ad Hominem (Praise) strategy, marketers highlight customers who select the product, appealing to their need for approval and