Lack Of Passion For Soccer In Sioux Falls

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Implementation of tournaments The implementation of more tournaments is relatively simple. Location to host tournaments is not a problem. Sioux Falls offers numerous soccer complexes where tournaments can be hosted. The main complex, Yankton Trail Park, offers twenty-one soccer fields (cite). This is where the Youth Regional tournament was held this past summer and it worked great. During the summer months’ tournaments can be held here. The Sanford Field House and Avera Sports Dome are both great facilities that tournaments can be held at during the winter. Tournaments can be put on by sponsors and local organizations around the area. This promotes them, while making it more affordable for DASC to host these tournaments. Passion The passion …show more content…

The United States has immense success with these sports, especially on a global scale. These traditional sports have become a social aspect in our culture(cite). In other countries soccer is the biggest sport to people and everyone is passionate about it. Here in the United States, football, baseball, and basketball are what most people are passionate about. The following figure shows the percentage of people by country who watched the 2010 world cup for longer than 20 minutes(cite). Figure …show more content…

Dakota Alliance Soccer Club needs to be advertised more around the Sioux Falls area. The more signs and promotions people see about DASC, the more likely they will want to get involved with soccer. Advertising effectiveness is driven to a large degree by the frequency of exposure (Matthias & Fantapie, 2011). Advertising should be used to appeal to various audiences. Parents looking to get their kids involved with a sport will see the DASC advertisements around Sioux Falls. These advertisements will lead to increased youth involvement. High schools need to begin advertising soccer games by the use of promotions in order to get students to attend games. Promotions such as contests at halftime, giveaways during the games, and discounts on food are all ways to boost student attendance. Another way advertising can be really effective is by promoting more Sioux Falls Thunder games. The Sioux Falls Thunder are a semi-professional soccer team that was created last year. Because it has only been one year since the franchise began, the attendance for these games lack as well. Advertisements through signs, TV, and radio are all ways to let people know when games are, which will lead to increased attendance. A strong fan base is needed for a team to succeed, so it is important to get people to these games. The Sioux Falls Thunder are a great way to improve the education and passion of

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