Korean Popular Culture: An Analysis Of The Korean Pop Culture

Scenario and background information:

Korean pop culture also known as K-pop from South Korea has been on the rising trend and has been very successful in every part of the world. As can been seen in the picture below, the exports of culture are increasing quite steeply throughout. Especially in Asia, the country has become a powerhouse of popular culture (DO, 2012).

The entertainment industry of South Korea has also emerged at the same time. It is referred as Hallyu in Korean language; it means the Korean Wave concerns mainly movies, music and television drama series (DO, 2012). It is first begun with the export of soap operas. The movement of these media has been going even stronger and faster because of globalisation and digital media. The

It allows them to identify with others of similar mindsets and backgrounds. Cultural heritage can provide an automatic sense of unity and belonging within a group and allows us to better understand previous generations and the history of where we come from. Those that identify strongly with a certain heritage are often more likely to help out others in that same community (Cultivating Culture, 2013). "Cultural is the way of expressing the relationship with nature, with the world, between themselves in the framework of their families, their kin people," says Mr Hagege. "It's also the way they express their humour, their love, their life. It is a testimony of human communities which is extremely precious, because it expresses what other communities than ours in the modern industrialized world are able to express." For linguists like Claude Hagege, languages are not simply a collection of words. They are living, breathing organisms holding the connections and associations that define a culture. When a language becomes extinct, the culture in which it lived is lost too (Colls, 2009). In other words, losing cultural is like losing own identity. You may lose your native language while learning Korean Language (Solo, 1997). Furthermore, being more addicted to Korean culture will affect the economic and social development of the country because there is a higher percentage or chances

This phenomenon can also be seen during bull markets and the growth of asset bubbles (Investopedia, N.A.) Bandwagon effect can be a good or a bad thing. If a person foes not become too obsessed with trends, if it does not affect a person's life in a negative way, it is not a bad thing at all. Usually, following trends make people feel better. For example, buying the brand new Apple Iphone. That is more or less like a hobby, like a new toy to a person that makes his everyday brighter. Or to buy a new piece of clothing just because it is the "hottest and latest" trend and all celebrities wear it. But in other case it is important if it does not lead us to some bad conclusions, for example if a person is borrowing money to get his new toy, it leaves a negative impact on his financial budget, so then it could be a serious problem. Thus it could be a serious problem. It can be not only a material thing. For example, a person believes some common group of people, who have created their beliefs about the world's environment about pollution and so on. This "live green life", "stay healthy", "buy and eat only natural products" is a really popular trend nowadays. So the positive aspect could be that a person really tries to make a life better and also the entire nature by cleaning the rubbish on the streets. But if a person gets too obsessed with these ideas, he can become too