Kill Bill, A Roaring Rampage of Marketing
Billboards, Broadsheets, Tabloids, Magazines, Television, Busses,
Trains, Subways, and posters on the electricity boxes down the dual
carriageway all created the hype, anticipation, and publicity for Kill
Bill. Kill Bill wasn't what this hype was for it was for the return of
the Tarantino, who returned after six years with a small film with big
bill-boards and double sheet ads in broadsheet papers. Every bus
station along the main road has a mini billboard and over half of
these are filled with a bright yet subtle yellow, black bold writing,
Uma Thurman in Bruce Lee's outfit holding a samurai sword, and the big
showdown 'Directed by Quentin Tarantino'.
Most entertainment magazines have a few pages dedicated to the film,
every other bus driving along the high street will have the yellow and
black insignia of Kill Bill. Most websites used by adults will have
advertisements and affiliates of Kill Bill. Every interest and every
corner the target audience's look is a place targeted by the
marketers, as a suitable location to hit the viewer in the face either
with a free DVD or a influencing ad for them to hype up Kill Bill by
the word of mouth. The real fanatics create his/her own website. The
ads are preposterously plastered everywhere and anywhere there is an
indication of attention from the audience.
It has been determined that films are not discovered, they are
familiarised by the marketers, but the marketers of this film have
taken familiarisation one step further and smacked the audience about
the face with intense posters. The ads are directly aimed at the
target market. Although t...
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...eminds the audience of the film everyday
and creates anticipation inadvertently. The marketing has lived up to
Tarantino's respected reputation. It has made itself a hit without any
critical or public reviews, which's an admirable achievement in
marketing. It has effectively manipulated the audience to go and see
the film. It has conveyed the message to the audience that it is the
film of the year, a must see, it has marketed Kill Bill fruitfully.
I believe that marketing in this way by having an image of the Kill
Bill poster in front of you everyday (in the paper you read, on the
bus in front you in the traffic, etc…) is morally wrong, as it is a
form of repetitive manipulation, but authentically the marketers have
done what is needed to be done to make much profit as possible.
Accordingly Kill Bill is a sell-out.
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...ably considered immoral, because it went against the laws. The white bus driver was trying to enforce the Jim Crow laws when he expected her move. The city ordinances and the Jim Crow law would demand that she move but she refused and because of this, it clashed with the immoral laws of the city.
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