Kid Kustomers Analysis

In my opinion Kid Kustomers by Eric Schlosser had a lot of valid points about marketing changes from before and now. The reading was primarily about children of this age is being marketed to a lot more than before. Schlosser explained how only a couple companies only marketed at children compared to now. The reading, also talked about the amount some companies spent on child marketing. I totally agree with Schlosser and the argument that companies are trying to garner sales from children. Ever since I could remember, I remember companies like McDonald's and Burger King being on tv all the time and showcasing their new toys in the Happy Meal. Whenever a certain toy was on the happy meal we always asked our parents to get us some. We would go about every

Of course, when I was younger there were a lot of advertisements, but now it’s a lot more including on child television channels. A good quote from Kid Kustomers is that “Nickelodeon, the Disney Channel, the Cartoon Network and the other children’s cable networks are now responsible for about 80 percent of all television viewing by kids.” That is a huge percentage that kids are exposed to ads. Another quote is “The Typical American child now spends about twenty-one hours a week watching television-roughly one and half months of TV.” Lastly, are the playgrounds or fun houses that companies have in their stores. For me the McDonald’s playground was a huge part of my younger life. I remember having my birthday party there just because of the playground. It had everything that at the time a kid loved. It had a slide and a ball pit. They thing that made it very fun was having all my friends and family there playing with me and having a blast. The food we honestly didn’t eat. Now looking back at it, it was a waste of time and money. I would never make that mistake ever again, but at the time the playground was a kid