Key Issues In Online Shopping

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Online shopping is rapidly expanding area in e-commerce that has attracted consumers and vendors all over the world. Along with the World Wide Web and the internet, online shopping and purchasing is become a regular habit in today’s society. However with more and more people purchasing goods and services online, there are some key issues in online shopping, The people who shop online not knowing what they want exactly, but they know they want it fast. Offering too many choices without any choosing support is a source of great consumer frustration. Once consumers are stressed out, there’s a chance that they won’t choose anything at all and once online shoppers are distracted, uninspired or bored, they’re gone. [3][4] On the other hand humans are tactile beings and sensory experiences are a fundamental part of their shopping experience. Not being able to physically try out and touch a product is probably one of the biggest problems of online shopping. To make up for this disadvantage, online retailers have to go the extra mile and sell an experience, not just a product. It’s crucial to always consider the mind and purchase path of the consumer. [3][4] But by observing the historical buying behavior of the consumers and social influences from …show more content…

Therefore they [5] recommend that involvement of Social Influence will enhance the trust of online shoppers towards the available products. Therefore features like writing reviews, rating on products and sharing related information on social media sites have been implemented. Also there are specific web solutions being implemented where users can find most trusted stalls & products which fit into their requirements (Ex: www.epinions.com). Today this combination of “Social Influence” and “E-commerce” is known as a common term called “Social E-commerce”

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