Kardashian/Jenner Sisters: An Argumentative Analysis

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In September 2015, the Kardashian/ Jenner sisters launched personalized mobile phone applications and websites. This essay will analyse the authenticity of the Kardashian/ Jenner sister’s intentions, strategy and beliefs behind their apps and websites, but also the genuineness of their fame and fans. Furthermore, reference will be made to Gilmore and Pine’s summations of ‘authenticity’.
The Kardashian family have never been far from the spotlight, but mainstream media attention “first graced a Kardashian in 1994, when family patriarch Robert Kardashian served as part of O. J. Simpson’s defense team” (Pfefferman, 2013, p. 83). Now considered ‘the most famous sister’, Kim herself “entered the public eye in 2007, gaining notoriety with a home-made …show more content…

19), however, “hating the Kardashians has become a popular pastime” (Thomas, 2015) creating “ostensible media backlash and paradoxical popularity” (McClain, 2013, p. 12). Despite the ongoing criticism, Kim “seems to have been able to turn her reality stardom into an A-list affair” (McKay, 2010) and dragging her family along with her. This is partly due to her marriage to Kanye West, but also, her association with high end brands, like Vogue, W Magazine, Balmain and so on. Kemshal-Bell notes that “it is hard to ignore the merging, or perhaps the disbanding, of the hi-lo cultures” (2015) because of the many collaborations that are taking place. This perhaps shows us the family’s “unscrupulous resourcefulness” (Pfefferman, 2013, p. 88) and focused business …show more content…

Although, a fan’s perchase of this subscription does enable them “to dwell authenticially in the moment of his choice” and “further to commemoratively retain the past (via purchases)” (Gilmore & Pine, 2007, p. 92). in spite of this, some people would discuss that being opportunistic and trying to capitalize on almost everything is authentic to the Kardashians. Even Gilmore and Pine insist that “Any champions of authenticity should embrace the spirit and practice of capitalism” (Gilmore & Pine, 2007, p. 92) as we live in a fundamentally capitalistic society.
Some would argue that the family consists of powerful, independent business women who have simply taken advantage of their situation. And many deem authenticity as “being true to oneself” (Gilmore & Pine, 2007, p. 90).
Despite the fact that the sisters wear a lot of makeup, especially Kim and Kylie, they post makeup tutorials to their apps and websites. In these tutorials we see their ‘authentic’ bare faces at the beginning. So the public knows that they do not really look the ways that they appear in

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