Jp Morgan Chase

1599 Words4 Pages

“At JPMorgan Chase, we want to be the best financial services company in the world. Because of our great heritage and excellent platform, we believe this is within our reach.” J.P. Morgan’s mission statement gives great insight of their competitive strategy. Instead of distinguishing between the products and services they provide, J.P. Morgan Chase’s strategy is to focus on trust, loyalty, and the experience the company has. According to Porter’s five forces model, J.P. Morgan Chase is an example of the differentiation strategy because of their business strategy. To keep their competitive advantage in the industry, J.P. Morgan provides extensive employee benefit programs which include health care plans, 401k programs, retirement plans, and …show more content…

In the case of JPMorgan Chase, their value chain consists of two kinds of activities which assist the firm in being more competitive against their rivals. The first is the Aim activities of the firm, which include investment banking, commercial banking, private banking, treasury and securities services, asset management, human resources management, marketing, and sales. These activities focus on fulfilling needs at an individual level, where investors with high net worth are assisted with high quality global investment management in equities to commercial banking, where JPMorgan Chase is devoted to meet developing investment banking needs. Treasury and securities services are used to help enhance the firm’s efficiency, leading to an increase in the firm’s revenue. The second activity in the value chain is called the Support activities. This activity includes risk management, which is a practice of creating economic value by using various financial tools to manage the firm’s exposure to risk, mainly credit risk and market risk; distribution channels, which are credit cards and mortgages used by customers or treasures and securities services; research, which is used to create a base for everything JPMorgan Chase does for their clients, so they are able to maximize their customer’s

More about Jp Morgan Chase

Open Document