JetBlue Airways Corporation was incorporated in Delaware in August 1998. David Neeleman founded the company in February 1999. Several of JetBlue's executives, including Neeleman, are former Southwest Airlines employees. JetBlue started by following Southwest's approach of offering low-cost travel, the airline was awarded 75 initial take off/landing slots at John F. Kennedy International Airport, received formal U.S. authorization and started operations with service to Buffalo and Ft. Lauderdale in February
¨We shall never forget, We shall keep this day, We shall keep the events and the tears In our minds, our memory and our hearts and take them with us as we carry on.¨ by: Anonymous (Memorial Website). An epic turn in history all around the world, around 3000 people lost their lives, the two world trade center’s crashed into pieces, the pentagon was crashed… all of this occurred on September 11, 2001. This date till today causes people to tear, as they remember themselves watching the event occur in person, TV or websites. The entire world was watching while it occurred. This attack caused a great impact all around the world, no one could believe what was happening and how. As soon as people got the news they realized that in a blink of an eye one of the biggest tragedies in the history of the United States of America had hit. This date caused negative impact on all kind of industries especially the aviation industry, in this paper you will learn exactly how this industry was affected.
Southwest Airlines: A Case Analysis. ORGANIZATIONAL ANALYSIS It is evident that the greatest strength Southwest Airlines has is its financial stability. As known in the US airline industry, Southwest is one of those airlines who are consistently earning profits despite the problems the industry is facing. With such stability, the corporation is able to make decisions and adjust policies, which other heavily burdened airlines may not be able to imitate.
More than 37 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. And you know what? They were right. What began as a small Texas airline has grown to become one of the largest airlines in America. Today, Southwest Airlines flies over 104 million passengers a year to 64 great cities all across the country, and we do it more than 3,400 times a day.
JetBlue Airways entered the market in 2000 from a position of financial strength, leadership capability and several rare advantage points uncommon to others in the industry: 1) David Neeleman, the founder, had several years of industry experience as a result of having successfully launched and sold an airline (Morris Air), bringing both explicit and tacit knowledge into the his new venture; 2) Neeleman was afforded the opportunity to work directly with his idol, Herb Kelleher, at Southwest Airlines (the king of the low-cost leaders) after Southwest purchased Morris Air from Neeleman; and 3) Substantial financial support from venture capitalists who had funded Neeleman's previous ventures and were more than willing to support and capitalize on his idea for a new low-cost passenger airline.
David Neeleman, CEO and director began JetBlue in 1999 and flying since 2000 after his previous airline company-Morris Air was brought by Herb Kelleher, the Southwest Airline founder. He signed a 5-year non-compete agreement not to launch another airline. Kelleher hired Neeleman at Southwest but was not happy with the structured environment he did not control and was fired (Essentials of Entrepreneurship p78).
This report is on the Crossair flight 3597 crash which happens at Zurich airport on 24th November 2001. Analysis of Crossair flight 3597 will be covered, which includes details such as facts of Crossair flight 3597 crash, and the three contributing factors involved in the air accident. The three contributing factors are mainly Crossair, pilot error and communications with air traffic controllers.
Jet2 is a mainly internet-based airline company which flies from six UK based airports to over 30 various locations around Europe.
On the 25th of September 1999, Big Island Air Flight 58 Piper Chieftain, crashed on a slope of the Mauna Loa Volcano in Hawaii at approximately 5:30pm. All nine of the passengers on board and the pilot were killed in the crash. The impact sustained by the airplane and the fire that followed the impact completely destroyed the airplane. Big Island Air Flight 58 was operating under CFR Part 135 air taxi operations providing sight seeing tours to tourists and locals. The Piper Chieftain had departed from Keahole – Kona International Airport, Kona Hawaii (KOA) at around 4:22pm. The airport reported that there were visual meteorological conditions that existed prior to the planes departure. The pilot had filed a proper visual flight rules (VFR) flight plane prior to his departure. The investigation that followed performed by the National Transportation Safety Board (NTSB) had determined that instrument conditions existed in the area of the crash site.
On November 28, 2004 at about 10:00 a.m. mountain standard time, a Canadair (now Bombardier) CL-600-2A12 (Challenger 600), tail number N873G, crashed into the ground during takeoff at Montrose Regional Airport (MJT), Montrose, Colorado. The aircraft was registered to Hop-a-Jet, Inc., and operated by Air Castle Corporation doing business as Global Aviation. (Insert Here)The flight was operating under Part 135 Code of Federal Regulations. The captain filed the flight under an IFR Flight plan. Of the six passengers on board, three died from fatal injuries and the other three sustained major injuries. The aircraft was totaled due to the impact with the ground and a post-crash fire.
Jet Airways was found in 1st April 1992 by Mr. Naresh Goyal and they started their operation after one year may 5th 1993, Jet began international operations from Chennai to Colombo in March 2004. The company was listed on the Bombay Stock Exchange
Although JetBlue focuses on service value through highly productive personnel and aircraft, potential consumers are still interested in value when they fly; the price aspect of the marketing mix. Customers are interested in quality service at a reasonable price.
When I stepped into the large neatly organized white polished plane, I never though something would go wrong. I woke up and found myself on an extremely hot bright sunny desert island filled with shiny soft bright green palm trees containing rough bright yellow hard felt juicy apples. The simple strong plane I was in earlier shattered into little pieces of broken glass and metal when crashing onto the wet slimy coffee colored sand and burning with red orange colored flames. After my realization to this heart throbbing incident I began to run pressing my eight inch footsteps into the wet squishy slimy light brown sand looking in every direction with my wide open eyes filled with confusion in search of other survivors. After finding four other survivors we began moving our small petite weak legs fifty inches from the painful incident. Reaching our destination which was a tiny space filled with dark shade blocking the extreme heat coming from the bright blue sky, I felt my eyelids slowly moving down my light colored hazel eyes and found myself in a dream. I was awakened the next day from a grumbling noise coming from my empty stomach.
The first initiative that they were able to gain in competitive advantage was the reduction of costs. They have been able to use an online system where consumers can reserve tickets avoiding which avoids using travel agents. Having this systems reduces costs for the company as well because they do not have to hire nearly as many as employees. Along with buying tickets, JetBlue has been able to use other systems to reduce costs which helps them with the maintenance of their planes and organizing information that involves every aspect of their business ranging from their planes to their employees and consumers. The second initiative that JetBlue uses is the creating of new services. By creating their new online services and systems they are able to gain competitive advantage because it allows easier and less expensive accessibility to their services. Not only have they created new services but they are able to differentiate these services from their competitors because of the easiness and quality of the services that they do provide. They not only focus on making their services the best but also the highest level of customer service that they can offer which other airlines struggle to do. Other competitors have realized that JetBlue is beating them in many aspects in the business that they have needed to adjust what they are doing to catch up. Even with the jumps in technology use with the other companies, JetBlue has still been able to enhance their services to continue to gain competitive
The target market of JetBlue airlines is customers who along with low cost seek services. The services provided by JetBlue included in-flight entertainment, TV on every seat, satellite radio, extra leg room, free unlimited snacks, and leather seats. The target market of JetBlue is also the leisure traveler, the low cost ticket seeking traveler, and the cost conscious business traveler. JetBlue has actually, posed a threat to the other low cost airlines like the Southwest Airlines.