Island Queen Case

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Part A: About you 1. Overall goal a. Secure a successful contract with Mayor Egan and the Tropical Island council to allow Island Queen, Inc. exclusive visitation rights to anchor and disembark on their island. 2. 2. What are the issues a. Number of visits The Island Queen can make to Tropical Island per year b. Length of each visit c. Number of passengers allowed on shore per day 3. 2. Importance of each issue a. Issue Rank: i. Number of passengers allowed on shore per day 1. Points: 50 2. Expectations: a. High: 1100 passengers (50 points) b. Realistic: 700-1100 passengers (40 points) c. Low: 300-600 passengers (30 points) ii. Length of each visit 1. Points: 30 2. Expectations: a. High: 3-5 days (10 points) b. Realistic: 2 days (30 points) …show more content…

Realistic: 4-11 visits (10 points) c. Low: 3 visits (5 points) b. Goals i. 100 points: 1. 1100 passengers, 2 day visits, 12 visits per year ii. 90 points: 1. 1100 passengers, 1 day visits, 12 visits per year iii. 80 points: 1. 1100 passengers, 1 day visits, 4-11 visits per year c. Less desirable goals: i. 90 points: 1. 700-1100 passengers, 2 day visits, 12 visits per year ii. 80 points: 1. 700-1100 passengers, 1 day visits, 12 visits per year 2. 700-1100 passengers, 2 day visits, 4-11 visits per year 4. What is your BATNA a. Secure a contract with Desert Island instead of Tropical Island i. Positives: 1. Also very un-commercialized 2. No other cruise ships visiting Desert Island 3. Mayor will be very welcoming and accommodating regarding tourism volume because he needs the economy to pick up 4. Can expect a two day, 700 passenger agreement ii. Negatives: 1. Not a strong chance of exclusive visitation rights 2. Less tourism than Tropical Island 3. Desert Island doesn’t have the financial resources to build more tourist attractions 4. Not enough to attract demand for more than a one day visit 5. Resistance point a. Number of passengers allowed per day i. Resistance point: 300-600 b. Length of visit i. Resistance point: 1 …show more content…

Number of visits per year i. Resistance point: 3 visits Part B The other side 1. How important is each issue to them/any new issues added? a. Original Issues: i. Number of Passengers allowed to visit per day 1. Importance: Low a. High amounts of visitors might be a nuisance for locals, but will not affect the island In any ecological or health hazard forms ii. Length of visit 1. Importance: High a. 2 week recovery time is needed per day per visit due to ecological damage iii. Number of visits per year 1. Importance: Medium a. Ties in with length of visits. If visits are too long (i.e. 3-5 days), recovery time could be months. This would require much fewer visits. If visits are 1 or 2 days, there will always be at least 5 days in between visits and recovery. b. New Issues: i. Ecological damage caused by cruise ships being anchored by the island ii. Potential health hazards caused by cruise ships being anchored by the island 2. What is their BATNA a. Island Maid, Inc. i. Smaller company with older, less luxurious ship ii. Middle- class retirees on fixed income iii. Won’t generate as much revenue per tourist for the island 3. What is their resistance point a. Passengers allowed to visit per day i. Resistance: 1200-1500 b. Length of

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