Island Health Case Study

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Island Health changed its logo in August 2014, trying to convey staff and the public that the organization is committed to providing excellent care to all residents. The new logo depicts the geographic characteristics of the service region, Vancouver Island, which features high mountains and waves of the Pacific Ocean surrounding the Island. The logo also consists of only two simple words - Island Health. Along with the logo, a new tagline was created – “Excellent health and care for everyone, everywhere, every time”. The organization hoped that the new logo and name would be consistent with other health authorities in British Columbia that have already dropped “authority” from their public name. Also, removing the word “Authority” was an attempt …show more content…

It also promotes healthy living and healthy lifestyles to residents. Both its old and new logos, as well as the new tagline, state clearly the organization is related to “health’. Residents, who have lived in the region for some time, also know that Island Health is the health authority responsible for healthcare services in the area. Island Health has provided services for more than 20 years. Even before the health authority was established, facilities (back then were all independent hospitals and healthcare centres) ran on their own to provide healthcare services. Hence, the organization is well-known in the region and is easily recognizable by …show more content…

The organization changed from a decentralized, regional hub model to a centralized structure about 10 years ago. In 2013/2014, based on the decisions of the Board at the time, the organization decided to switch back to regional hubs. Island Health also gives the public an impression of inequality and bureaucratic in its course of history. There is heavy concentration of specialized services and management in Victoria, the largest city in the region. Its history of being Victoria-centric has been well-known to the locals and often being complained by staff and the public.
In general, staff moves up the organization based on experience, seniority, education level and relevancy of skills. Employees are expected to support one another and follow the “Respectful Workplace Policies”. As for interaction with patients, since the new Chief Executive Officer was appointed, the organization has focused heavily on being patient-centred. Patients’ feedback is valued. They are encouraged to participate in the Patient Voices Network to share their experience and give feedback to site

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