Intuitive Surgical Case Study

Intuitive Surgical is a company that was founded by a surgeon turned entrepreneur named Fred Moll. Fred Moll observed surgeries and developed robotic assisted minimally invasive surgery (MIS). In doing so, Fred Moll produced the opportunity to make patients’ lives easier after surgery. These robotic-assisted surgical machines were first introduced on the battlefield, which allowed surgeons to operate on wounded solder’s remotely. These MIS’s allowed minimum incisions and faster recovery time, fewer complications, lower hospital cost. Intuitive Surgical has had the opportunity to take over this area in the medical field and has had a chance to push this innovative idea globally, all while securing patents that no one can copy.
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Intuitive Surgical all begin when a surgeon that turned entrepreneur observed surgeries and invented the idea robots performing the task. Intuitive Surgical reaches out to key institutions such as academic and community hospitals. When a hospital purchases a robotic system, Intuitive Surgical will educate surgeons and the patients on the benefits of using the robotic systems. When a hospital can obtain the maximum use out of one Intuitive Surgical’s robotic system, and the a patient is satisfied, then the chance of purchasing another system in the future will
Those three are mentioned above Research, Networking, and Observing. Although, Intuitive Surgical could have benefited greatly from the some of the other discovery skills, they did an excellent job on the ones that they did utilize. A particular discovery, skill that I thought could have benefited Intuitive Surgical was experimenting. Indeed, Intuitive Surgical was successful; It is my belief that by experimenting more with the products they could have possibly found additional innovative ideas. A successful company does not stop with just enough; they find added ideas that could turn into possible changes in current products. Fred Moll, a surgeon, took the time to observe surgeries constitute innovative ideas to make patients life’s easier is brilliant within itself. By Intuitive Surgical networking with universities on a global level, this provides them with an opportunity to introduce ideas that some future surgeons may have never heard. Moreover, I feel that Intuitive Surgical as an innovative leader did a tremendous