Intuit Essay

1411 Words3 Pages

Scott Cook founded Intuit in 1983; Cook had a Harvard MBA and had experience from working for Procter & Gamble and Bain & Company. Cook was interested in starting a company that created software for personal computers that both businesses and households could use. He realized that there was yet to be software that was suitable to handle personal finances, thus he created Intuit. Intuit’s first product was called Quicken; it was released in 1984 and was a personal finance program. In 1992 Inuit launched QuickBooks, an accounting program meant for the use of small businesses. In 1993 Inuit acquired ChipSoft, the company that created TurboTax personal tax software (Stanford Business, 2010).
TurboTax is a tax preparation product for taxpayers …show more content…

A User Contribution System engages users and facilitates their contributions towards creating value of a product or service to other users. These systems are extremely beneficial to companies that incorporate them into their businesses. Companies receive free but potentially valuable information to work with and they gain some control over responding to user concerns but have no control over what users post, which could be potently harmful to a company’s …show more content…

Intuit competes with some of the largest companies in its industry; also Intuit not only has to compete with software tax preparation companies but it also has to compete with the more traditional on-site tax preparation services companies. H&R Block is its biggest competition amongst the on-site tax preparation services companies. H&R Block is the world’s largest tax service provider; “it has provided more that 600 million tax returns around the world since 1955” (Market Line, 2013). H&R Block not only provides on-site tax preparation but it has provides online and software services as well, this is the reason why they are Intuits biggest competitor. Another one of its threats is the high degree of technological change in the software solutions industry. While new technological advances increase the demand for new products they also leave older products useless, this leaves the company with a ton of obsolete products left on hand. If companies fail to meet the newest technological advancements they lose current customers and fail to attract newer

More about Intuit Essay

Open Document