Intuit Case Study

1115 Words3 Pages

Ayana Rivera
MGT 495
Case Study
Introduction
Intuit Inc. is an American software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals. Intuit flagship products include Quicken, TurboTax, and QuickBooks. With these products Intuit main goal is to revolutionize the way people manage their personal finances, run small businesses and pay employees. One way to stay ahead of competition is to consistently be innovating. But how can Intuit revolutionize their company whilst keeping the simplicity of their products? The main problem faced by Intuit was incorporating user contributing systems. Because Intuit is a software company mostly developed for tax preparation, Intuit’s main task was to customize a user contribution system to one of their products called TurboTax. The purpose of using a user contribution system was to further simplify the taxing process. The user contribution system was called “Collective Intelligence Agent. (CIA)” CIA would help answer users’ questions by posting the question for other users to answer. But the “Collective Intelligent Agent” faced much skepticism. One main problem most had with this system was its reliability. Most users felt more comfortable if tax experts provided the answers rather than ordinary users. All in all if CIA could were functional, Intuit could potentially gain cost savings and lower service cost.

External and Internal Analysis
General Environment
Inuit are geared toward small businesses, accountants and individuals who want to do their taxes at home. There are many factors that affect the environment of an industry. Some factors include economic, technological, and sociaocultural, factors all affect I...

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... lowers service cost. Lower service cost would be due to the minimal number of tax experts needs to reply to a set number of questions; thereby decreasing the need for a calling service.

Conclusion
In conclusion, Because Intuit is a software company mostly developed for tax preparation, Intuit main task was to customize a user contribution system to one of their products called TurboTax. . CIA would help answer users’ questions by posting the question for other users to answer. But the “Collective Intelligent Agent” faced much skepticism. One main problem most had with this system was its reliable. Most users felt more comfortable if tax experts provided the answers rather than ordinary users. All in all if CIA could were functional and applied the proper changes suggested in the pervious section, Intuit could potentially gain cost savings and lower service cost.

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