Introduction to MICE Products

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Introduction to MICE products
A Convention and Tourist Bureau, also known as a Destination Marketing Organization, is a non-profit body that mainly focuses on the development and marketing of a region or country as a prime tourist destination. They are mainly allied with the respective governments to increase the economic development of their destinations by promoting tourism both for leisure and business. The DMOs are the most crucial part of their destination’s tourist industries as they promote the brand awareness of their products to attract more tourists, and in the long run, more revenue.
Singapore is well known in Asia for delivering personalized business travel experiences. Their MICE industry is under the Singapore Tourism Board (STB) in conjunction with the Singapore Exhibition and Convention Bureau (SECB). The bureau works with the relevant parties to attract and develop business events as well as ensuring personalized delivery of these services. The bureau also develops alliance with international organizations and alliances with Singapore being a member of the BestCities Global Alliance.
Compare and Contrast the Growth Market of Two Source Markets
A PEST (Political, Economic, Technological, and Legal) analysis reveals Singapore to have more potential than Korea in developing their MICE industry. Singapore has one of the best health industries in the world. Their medical tourism is booming for they offer world class medical services at better prices than their competition in more developed countries (Lee & Park, 2013). Their political economy is stable as the various ethnicities and races are represented in the government. Over time, this has attracted investors for the economy is growing and continually presenting...

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...ll their activities in the country
Advertising Using the various platforms such as social media to advertise our country to the rest of the world Increase awareness in the world about our products and services

The Singapore tourism board is adopting increased use of technology to entice tourists. The stakeholders involved in the action include the Singapore government, the Singapore tourism board, the investors included and the event planners and managers who will gain from the increased traffic. The action is planned to take place starting from the marina sands bay which is one of the country’s best event venue. The adoption of technology will involve setting up teleconferencing facilities, increasing their online presence to attract customers and the use of social media would also allow them to respond faster to customer queries thus improving customer service.

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