Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Case study - competitive advantage
Don’t take our word for it - see why 10 million students trust us with their essay needs.
13 May, 2009 - European Union fines Intel Corporation a record €1.06bn fine for violating Competition Law. EU Antitrust Commission imposes fine for violating European Community Treaty antitrust rules by an abuse of dominant position through illegal practices, excluding competitors from a market for computer chips called x86 central processing units (CPUs) (1). Intel Corp. refused playing guilty and asked judges to overturn the antitrust fine, arguing that EU failed to use mitigating evidence and “capture dynamics of competition”, according to Nicholas Green, lawyer of Intel.
The purpose of this research is to identify and discuss the basis for the concerns and intervention of the regulator, in this case – European Union Antitrust Commission. Furthermore, the nature and effectiveness of the fines imposed will be evaluated.
Facts and Legal Issues Regarding Intel Corp. Case
Following an eight-year investigation, the European Union found Intel Corp. guilty in abuse of its dominant position in the market for CPUs. Two (“A” and “B”) practices were investigated by EU Antitrust Commission:
“A” - Rebates and payments, used by Intel to award major computer manufacturers:
1. Dell was given rebates from December 2002 to December 2005 conditional on this manufacturer purchasing exclusively Intel CPUs (3).
2. Lenovo was given rebates from November 2002 to May 2005 on condition that this manufacturer would purchase not less than 95% of Intel CPUs (3).
3. HP was given rebates from October 2002 to November 2005 on condition that this manufacturer would purchase not less than 80% of Intel CPUs (3).
4. NEC was given rebates in 2007 on condition that this manufacturer would use exclusively Intel CPUs for its notebooks (3).
5. Direct payment...
... middle of paper ...
...rturn the judge’s decision but a record amount of EUR 1.06BN is a serious warning to any company.
Conclusion
In 13 May, 2009 - European Union fines Intel Corporation a record €1.06bn fine for violating Competition Law. Cheque for the fine has not been signed yet, as Intel Corporation continues appealing to higher courts. Illegal rebates and direct payments practice by Intel Corp. show the level of irresponsibility within a multi – billion dollar company.
The decision of EU Court of Justice fined the corporation and obliged to stop infringements immediately but will it turn around and start playing fair? Even in court processes, the lawyers of Intel are blaming EU by itself for illegal practices against Intel Corp., claiming that EU Antitrust Commission is turning down Intel documents and denying the right of defense (6). Will Intel Corporation escape the law?
...efits from adopting unfair business practices and discouraging competition are much higher than the expected penalty and punishment. With changing time, there is need to make these laws more effective and relevant.
The planned settlement is a concession reflecting the reality that ending the hearing would expose Microsoft to an undefined result and would put the government case at risk. The government dropped numerous basics of the conduct remedies that they had accomplished in the original hearing and the ...
Historically the personal computer (PC) industry has sold its products at reasonably high prices yet garnered only small profit margins. One reason for this is the high competition in the PC industry which led to competitive pricing among producers. Analyzing the competitive environment of the PC industry, it is evident that there is very little barrier to entry in this market. PC's have very low physical uniqueness and are made of standard components that require very little expertise to assemble.
Atlantic Computer is a large manufacturer of servers and other high-tech products. They are known for providing premium high end servers. Atlantic Computer’s is in the process of introducing Tronn, a new basic server, which includes Performance Enhancing Server Accelerator (PESA) software. This software will allow Tronn to perform up to four times faster than its standard speed. Therefore these two new products were specifically designed to sell as a bundle or “Atlantic Bundle.” Jason Jowers, fresh off of his MBA degree is responsible for developing the pricing strategy for the “Atlantic Bundle. After much research Jowers narrowed down to four different routes on how the bundle can be priced: status quo, competitive, cost-plus, or value-in.
Sterling computers collaborated with NoBugs, a company that makes computer microchips. The partnership was developing well until an occurrence strained the business relationship between the two firms. However, the incident had several negative implications on both companies, and an amicable solution is mandatory. NoBugs made a costly mistake that would prompt litigation. If Sterling opts for litigation against NoBugs because of breach of contract, they have a strong case, although this option may not necessarily be ideal (“Breach of Contract,” n.d.).
The case of Microsoft Corporation ( China), Ltd. V. Beijing Yadu Science and Technology Group is considered a landmark court case in which the Beijing First Intermediate People’s Court (BFIPC) handed down its decision on Microsoft’s complaint against Beijing Yadu Science and Technology Group. The company Yadu was found to be in possession of a dozens of pirated copies of Microsoft products installed in its computer computers. 1 The case was eventually dismissed in December 17, 1999 not because it did not have merit, but rather on the technicality that Microsoft misidentified the defendant in its allegation. 1 Even though the case was dismissed on technicality, it sparked much debate among the Chinese legal community about the ambiguity within the existing law in China with regard to this matter. More significantly, it created an even more hotly debated issue about the ethics of software infringement.
Intel is a multinational semiconductor chip maker corporation with the main headquarters located in Santa Clara, California. Founded on July 18, 1968, they are the world’s largest and highest valued semiconductor chip manufacturer (based on the company’s income) and are also the inventor of the x86 series processor2. It was founded by two men, Gordon E. Moore and Robert Noyce; the duo came from the Fairchild Semiconductor company. Intel’s first product after founding was the 3101 Schottky TTL bipolar 64-bit static random-access memory which was nearly twice as fast as earlier iterations by Fairchild and other competing companies. In the very same year, 1969, Intel also manufactured the 3301 Schottky bipolar 1024-bit read-only memory and the first publicly available metal–oxide–semiconductor field-effect transistor silicon gate SRAM chip, which was the 256-bit 1101.
Speaking about the business model of Dell, it has ability to remain on the higher end of the scale for a particular time period. Dell has business model, which primarily focuses on direct selling line of attack. It in a straight line supplies the PCs to the regulars. It does not believe in intermediary, retailers for the business practices. Undeniably, this gives them an edge to serve customer well. Nevertheless, it understood the importance of retailers and start offering products on the premises of retailers, such as Wal-Mart, Sam’s Club and so on. Next, Dell administration is certain of the exclusive business of PCs. As time goes on, however, observing the
...cing crystalline silicon and vertically integrate their manufacturing process, therefore further weakening the bargaining power of suppliers.
In 1986, Dell unveiled the industry's fastest-performing computer, pioneers the industry's first thirty-day money back guarantee, and offers the industry's first onsite service program.
Intel was unethical to use their libraries and compliers the way they did. According to Velasquez (2014), Intel use their libraries and compliers so files would not work on ADM computers. Intel decision is unethical because the consumer will not benefit. For example, a work from home individual buys a Dell computer with an Inter computer-chip and cannot view his or her files on their new computer to get their work done. This individual has wasted money and may be behind on their job. Intel has not only hurt their customer’s reputation, but are responsible for thousands of people having a low quality product.
Social factors can influence this company; such is the case of the Chinese market where iPhone sales could ban due to claims that Apple violated design patents on certain small Chinese manufacturers. This case shows where the politics are creating a conflict on the Apple’s market and could be just because of groups of interest pressure a government to favor the local products.
Four people decided on buying computers from Dell Corp because they had read that these computers contained Pentium 4 microprocessors which makes them faster and way more powerful than other computers. Since Dell had advertised this they decided to buy the computers but
On March 31, a $1 billion trial between Apple and Samsung began in California court. Apple was accusing Samsung of infringing on software patents related to its iPhone.
In 1984, the same year that Compaq introduced a PC that included Intel’s new and more powerful 80386 class of microprocessors, beating IBM to market and Michael Dell began building IBM compatible computers in his college dormitory, Lenovo was form as a shop in a small concrete bungalow in Beijing with a mandate to commercialize the Academy’s research and use the proceeds to further computer science research.