Inside Sales Case Study

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What is Inside Sales: - The term Inside Sales come originally about in the late 1980s as to differentiate the “telemarketing” (or “telesales” in the UK) from the more complex, “high-touch,” phone-based business-to-business (B2B) and business-to-consumer (B2C) selling practices.
Inside Sales involves many of the activities like: - Searching prospective buyers, conveying the features, advantages and disadvantages of the product and services and if appropriate closing the sale over the phones, internet and Email.
In Inside Sales salespeople work within the organisation employees do not leave the physical location of the offices relying on phones and web based technologies. Works actively about contacting the desired costumers. Inside Sales is termed as a “professional sales”.

Why Is It Different From Field Sales?
Firstly Because of Customer Acquisition Cost:-According to Harvard Business Review Inside Sales can bring in new customers for 40 percent to 90 percent as compared with Field Sales Representative. …show more content…

Closing Skills: -It means “Win-Win” Situation, getting ROI and Value.

Average cost of an outside B2B sales call is $215-$400/call compared with Inside call average only $25-$75.
Why Companies are Turning into Inside sales?
The reason for companies turning into Inside Sales because Firstly the B2B customers have a competitive pressure to cut cost and seeks to have an effective and efficient methods to sell their products and services.

Second, B2B Customers finds it more comfortable in purchasing and collaborating through remotely, they use the web to search for the product information and communicate with sellers through E-mail, social media, telephonically.

Third, using the technology inside salesperson can make a customer intimacy without interacting face to face.

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