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Supply chain management techniques used by zara
Supply chain management techniques used by zara
ZARA's supply chain management
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In order for a retail company, like Zara to produce good sales results it is dependent on the level of stock on hand. If Zara has too much inventory in a given store it can slow the stores cash flow as well as reduce profit due to markdowns. Therefore, excellent inventory control is of high importance to Zara in order to realize sales targets. Studying the open-to-buy has allowed me to realize it’s tremendous importance as well as usefulness for a buyer. As one of the two major tools of merchandise planning, the open-to-buy plan is used by many retailers today as an inventory management tool, in order to determine the quantity of inventory that needs to be bought. This is generally done on a monthly basis in order to reach revenue projections. …show more content…
The merchandise available comprises of inventory on hand and the merchandise on order. While the merchandise needed consist of planned sales, end of month inventory and planned stock. If a Zara buyer has OTB it means that his or her merchandise need is greater than his or her merchandise available. If it is the reverse, whereby the buyer has overbought and therefore has more merchandise available then it needs the Zara buyer does not have OTB. This implies that there are missed sales opportunities and therefore are not as profitable. Learning about how the OTB is calculated is of great value to a buyer because they can benchmark their profitability and sales performance based on …show more content…
Therefore, if a buyer at Zara has not received this data he or she has to obtain this information first. She can calculate the stock on hand through the retail method of inventory. Alternatively, the stock on hand can also be obtained by a physical inventory count, which is the process of counting all the products in your store at a given time period (relevant to the OTB).
If a Zara buyer faces a situation whereby it has overbought an item like velvet jackets. Which was anticipated to be a popular trend item for the season, but failed to live up to its promise. The OTB can be used as a tool for the buyer to correct the mistake of purchasing too many velvet jackets. As I learned the buyer will be able to correct him or herself by increasing the OTB. The OTB can be increased through several methods of correction. But these methods also apply if the buyer has insufficient OTB to make the purchases it wants or needs to make. By either decreasing the merchandise available or increasing the merchandise needed the buyer is able to create funds to make purchases for additional
As a retailer and a supplier, Sobeys has an extremely large balance in their inventory account. During 2015, the inventories are more than 50% of the total current assets, and 13% of the total assets. We will compare the inventory accounts of 100 randomly chosen locations out of the 258 locations, as well as the 3 Cash & Carry stores. The company’s main portion of the total inventories would be food related, and they have certain shelf lives. If the unsold inventories are sitting in the warehouse for too long, then the inventory will be unable to sell, and this brings risk to future revenues. So the company should monitor the entire food related inventory, and strictly follow the FIFO rule. We need to compare the average inventory on hand ratio to other competitors in the same industry to find out if the inventory control has serious issues. Also, inquire inventory evaluation at the warehouses and possibly observe a test count done by
In particular, a recent Y-O-Y inventory increase belies a misread of increased demand, which means short turn times and trendier inventory that grows stale on the store shelves. This, in turn, means customers are less incented to return to the retailer to check out “what 's new”. This decreases in repeat visits in turn leads to longer inventory turn times, which in turns leads to loss of profit. In short, a revamped Kohl 's that moves inventory more quickly immediately becomes more attractive to the
When the question was proposed to Rene about the bill of material (BOM) Rene immediately responded with, "Everything the store needs is in their ordering system after inventory is taken then they know how much inventory is on hand. "(Rene) BOM is one of the key components in (MRP keeping in line with dependent and independent demand Rene will respond to the production and inventory side. Rene mentions, "Spangles receives product twice a week the first half order will consist of 100 patties and the second half Spangles order another 300 patties." (Rene) As a result, ordering twice, a week replenishes FIFO inventory guarantees on time production and satisfied
The merchandise budget is composed of: The sales plan, the stock plan, planned reductions, planned purchase levels, and gross margins. I will aim to have a good range plan, this will create a balanced of have enough options of merchandise available and enough quantity of merchandise for the customer. By pricing the merchandise properly, this will limit the amount of markdowns and sale promotions. Having the right balance between inventory and the right price, will ensure to meet consumer demands. By forecasting, studying last year sales, attending fashions shows, keeping up with trends, all these factors, will help bring desirable merchandise to the consumers.
Zara has captured the market because of their various interesting strategies, they believe in pacing up quickly to the changing trends thus they launch 12000 trends every year, it only takes 15 days for Zara garments to go from design stage to hanging in the store where as the industry average is 6 months, which makes their customers access trends quicker. This is where Zara, with its highly responsive supply chain, excels.
b) Zara can focus on expanding and increasing the number of outlets in Asian countries such as China and India. The scope of development is very high and the demand for fashionable clothes is increasing at a very fast rate. But it will have to focus on other local competitors who provides the latest fashion at a cheaper rate. As Zara is a known brand, so it would be easy to increase awareness among the consumers through advertisement, promotions and celeb endorsements.
The fundamental business strategy of Zara is very simple which is linking customer demand to manufacturing, and liking manufacturing to distribution. Zara has been running their business in fashion industry which is susceptible to seasons and quick changing customer tastes. Zara has been approached to and considered their business as a perishable commodity business just like a fresh baked cake or bread to be consumed quickly.
Contrary to must companies, Zara delivers new products twice a week to all their companies around the world. The made this possible because they control manufacturing closer than must companies, they act as both the supplier and the retailer. Instead of outsourcing to Asia or countries that production is cheaper, they have 14 highly automated Spain factories that create the foundation of their products. Then, these unfinished products are sent to their more than 300 small network partners in Portugal and Galicia to handle the rest of the process. By, not outsourcing the have the benefit of making any changes to their products depending on customer’s preferences; they have the ability to react quickly, designing new styles and getting them to the stores while the trend is still peaking. So it can be said, that supply chain management is the key to Zara success.
2.4 Segmentation: Some of the important bases for segmenting consumer markets are Demographic, Geographic, benefits, Psychographic and Usage rate segmentation. Geographic segmentation is the priority of Zara. It is a global brand and its supply chain management is very much perfect. It helps Zara in getting the latest trends into stores in three weeks’ time, based on consumer preferences. It’s a Spanish brand, so it would be a better option for Zara to open more stores in European countries.
For example, occasionally M&S has products shipped to Asia to be created, then back to the UK for packaging and labeling, and back once again to Asia to be sold in their retail stores. This increases production costs and time, placing them at a disadvantage to Zara. Zara uses two main centers for their products, a supply center in Beijing and it’s manufacturing center located in Spain. M&S also creates collections in mass numbers compared to Zara, therefore, failed designs cost the company far more money. Zara’s success in inventory turnover lies in the process of creating far less product, keeping its exclusivity, and decreasing its risk of profit
Zara’s business model can be broken down into three basic components: concept, capabilities, and value drivers. Zara’s fundamental concept is to maintain design, production, and distribution processes that will enable Zara to respond quickly to shifts in consumer demands. José María Castellano, CEO of Inditex stated that "the fashion world is in constant flux and is driven not by supply but by customer demand. We need to give consumers what they want, and if I go to South America or Asia to make clothes, I simply can't move fast enough." This highlights the importance of this quick response time to Zara’s operations.
...om product forecasting exercise, this will help customers in getting a better deal from suppliers (Mellahi, K., Johnson, M., 2000).
Inventory management is a method through which a business handles tangible resources and materials to ensure availability of resources for use. It is a collection of interdisciplinary processes including a full circle of the demand forecasting, supply chain management, inventory control and reverse logistics. Inventory management is the optimization of inventories of manufactured goods, work in progress, and raw materials. According to Doucette (2001) inventory management can be challenging at times; however, the need for effective inventory management is largely seen more as a necessity than a mere trend when customer satisfaction and service have become a prime reason for a business to stand apart from its competition. For example, Wal-Mart’s inventory management is one of the biggest contributors to the success of the company; effective and efficient inventory management is of critical importance.
Inventory management is defined because a science mostly established art of guaranteeing that just enough inventory share is command with a company to fulfill demand (Coleman, 2000; Jay & Barry, 2006). it's mostly regarding specifying the size and keeping of stacked product. Inventory management is usually needed at completely distinct spots within a service or within multiple spots of a supply network to guard the standard and planned course of production up against the random disruption of running low upon materials or product. The scope of inventory administration also concerns the good lines between replenishment period interval, carrying costs of inventory, asset management, investment forecasting, inventory valuation, selection visibility,
Fashion is a word that can mean many different things. To some it means what models wear on the runway. To others, fashion means the clothing styles that people wear on a daily basis. A good place to start this discussion would be to define what Fast Fashion is; it is the rapid conversion of design trends into multi-channel volume.