Usability in Ecommerce: Online Shopping Made Easier In today’s market, e-commerce websites are growing at very fast pace, helping online consumers to shop at ease and achieve their goals in their everyday lives. Most of these websites are designed to provide the basis of business services such as online business transactions but do not make purchasing easy for customers. Generally, an ecommerce website should be user-friendly so that customers can find it useful, interactive and be able to make purchase easily. Such website should always catch the attention of customers and keep hold of them. However, nowadays, many e-commerce websites are failing to keep hold of customers. Why? Just because your website is aesthetically pleasing and operational …show more content…
Unfortunately, e-commerce search engine doesn’t work well on some websites. You need to make sure that search engine works well and preferably has filters for letting customers refine their results. Product search-ability is a key factor of success in e-commerce and brings in much revenue. Make sure your search engine recognizes popular queries. Allow your search engine to do spell check and auto suggestion, it really helps users to remember or type correctly a product name. If they misspell a product, they may not find what they want and they will think the product is not available on the website. Spell check and auto-suggestions really enhance the search …show more content…
When you are in a retail shop, you get the opportunity to see and examine the product you want to buy. If it’s a shoe or a dress, you can wear it to know if it fits well. But for online shopping, you need to provide striking and clear product photos – let customer lust for the product, the photos are the only thing they interact with. Make sure you provide detailed information about the products too – this is very essential. Product pages are strong link in any conversion, this is where your customer makes the best decision – whether to buy or not buy. Provide as much information you can provide, from colours to sizes. Provide your customers with what they need in the right form. However, do not clutter your product pages with content; make it simple, consistent and informative in a good layout. Don’t forget to localize the content too. It is essential for Nigeria market. Navigation
He or she may ponder this question in their mind all the way to the check out counter. When the customer makes the decision to pay for the merchandise with a check, a long process is started. This process begins when the check is handed over to the cashier.
Laudon, Kenneth C. Traver, Carol. E-commerce: Business. Technology. Society 3th ed. Pearson Prentice Hall. Upper Saddle NJ, 2007.
The future of economic competitiveness for most enterprises relies on entrance and active participation in the e-commerce market. An essential problem with e-commerce is that the controls and organization are different for each site. There is no standard way of building t...
Introduction: A self-checkout is a mechanical device used to process costumers’ purchases. The self-checkout is an alternative of the cashier checkout method. The purpose of the self-checkout is to reduce the cost of labors and satisfy the costumer needs. Four major steps follow the self-checkout process: activating the checkout process, scanning the items, selecting payment method, and bagging the purchases (see Figure1).
Creating a responsive, mobile friendly website is a great option for your business to gain from the mobile market.
I believe that some online stores can be really dishonest. I haven’t had nearly as many disappointments from in-store purchases as I did from online purchases. I’ve had the most disappointments with shipping. I’ve had experiences with sellers taking extremely long to finally ship an item. There were times when I never even received the item I ordered.
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.
E-marketing is a fast growing and rapid platform for any form of business. EBay has been highly successful over recent years and this is a perfect example of an online business. The internal and external environments are constantly changing and in order to keep up with these changes, businesses and organisations must make relevant changes, and generate new strategies to keep up with contemporary developments in e-marketing and to also maintain their position in their market in comparison to their competitors.
In today’s era “INTERNET” is playing a significant role in our daily life. People can walk through the internet to one who is actually living on the different side of the planet, can send mails round the clock, search information & even buy things online. With this invention of internet there is a shift in traditional way of shopping. Now there is no need to open a physical store. One can be active at any time and place and purchase products and services. The number of users of internet is increasing day by day which means that online shopping is increasing. Various characteristics of online shopping is making it more convenient for the customers, as compared to traditional way of shopping such as the ability to view and purchase goods and
E-commerce application is a platform where there is buying and selling of products and services which are done by businesses and consumers via an electronic medium, mostly without using any paper documents. “E-Commerce applications support transactions between businesses and their customers. They provide 24/7 customer support, allowing customers to order products, check orders and track shipping, review previous orders, reorder products, and manage their accounts.” (Auburn SeeWolf llc , 2009-2012)
E-commerce is about two decades old, yet due to its fascinating dimensions, it remains a challenging area for researchers and professionals.
M-commerce (mobile commerce) is the buying and selling or transaction of goods and services through wireless devices such as cellular phones and personal digital assistants (PDAs).
There are important criteria that must be met in the e-commerce sites before the purchase and the development of your data, as you must deal with professional sites in e-commerce, which meet the following requirements:
In conclusion, e-commerce makes our life much more easier, because it saves time, we can get our goods with in a short period of time, other than that it connects to businesses around the world, we can buy goods that we can’t get from the local market. The last thing we also can get goods that are not available in the shopping mall and with the cheaper price. As I know, using e-commerce to shop online is the right choice for because it is so convenient.
Online or e-shopping is a part of e-commerce and a process that allows the consumers to buy products, information and services through the internet. Since the generation today has high technology, it is one of the factors that encourage the people to do online shopping, rather than doing the traditional way of going to the market and store. (Gans. 2011) Shopping online is fast growing to be part of our everyday lives. Increasingly people are using the convenience of online shopping due to people having computers in the home along with high speed connection. Online shopping and visiting an online shop enables the customer to search, find, order and pay for the products, information and services that they need. To be able to do online shopping, one must visit an online shop, like a website or an account in the social networking sites that sells products. The payment o...