Importance Of Traditional Art And Craft

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Indian traditional art and craft are age old practices by different craft-guilds all over India. Though they are the manifestation of cultural heritage of this country, gradual seclusion from the larger population and the craft-guilds will affect the cultural sustainability of the country. Initially many of the traditional painters were associated with social ceremony and used to paint on façade of village houses or on scrolls as part of a traditional gesture of the ceremony (Ranjan and Ranjan, 2007). Indian artist K. G. Subramanyan, a theoretician and educator, defines Indian art practice as an eclectic mixture of different traditional art forms (Subramanyan, 1978). He further says it is an interaction and amalgamation of different cultural …show more content…

As opposed to mass production, traditional craft practice creates a sustainable model of material usage and environment friendliness (Bhatt, 2007). Survival of a craft practice is mostly dependent on the economic rejuvenation of craft-guilds. Lucy Donkin says revived market can bring back artisans’ motivation to practice their occupation and refrain new generation to turn towards other occupation. This is leading to the damage of guild-system of the society of Indian artisans, which was an age-old tradition of our civilization (Coomaraswamy, 1909; Havell, 2007). Indian craft practice is intertwined with the social practices, rituals, festivals, tacit knowledge of a community and our cultural heritage (Donkin, 2001). P. Padmanabha, Registrar General of India said about Indian Census of ‘Handicraft Survey’, that the Census reveals the traditional Indian art and crafts could not be revitalized unless they were fulfilling the contemporary user needs and acknowledging contemporary technology and also tuned to social and cultural transformation (Padmanabha, 1978; Wood, 2011). For these economic crises and the loss of craft guilds our cultural heritage is dying. But, cultural merchandise which has heritage value attached to them has potentiality to add economic value subjected to proper conservation and awareness generation (Mourato & Mazzanti, 2002). But there are many counter arguments whether designer’s interference to diversify the traditional art and craft to address contemporary market need will destroy the essence of the tradition and technological intervention will dilute the core essence of the craft (Sethi, Duque, & Vencatachellum,

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