Importance Of Organizational Co-Orientation Theory

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agree with each other on a certain subject. This agreement strengthens the bonds of the members of the organization, which in turn will result in a more unified and collective action that must reflect to the success of the organization. In this study, it is important to know how the respondents communicate to each other, what attitudes they express toward a certain subject, and how they come up with one idea despite the differences in ideologies and personal biases.
To support the first theory, this study will also be using Discourse theory and analysis. Since Organizational Co-Orientation theory deals with conversations, it is also important to go deeper within these conversations as to how each actor formulates their ideas based on their …show more content…

It starts with two actors engaging themselves into a conversation, and in this process, mutual understandings about a certain subject (e.g. their attitudes toward their boss, the organization itself, etc.) is formed. Using this approach in studying large groups, companies, and organizations, researches continue a line of work that highlights the importance of communication in the process of organizing.
Organizational co-orientation theory is a more reflex explanation of the Co-Orientation theory, where “communication, in its essence, serves two ends, to establish a common orientation of two (or more) individuals with respect to each other and, simultaneously, to link them to a shared object of concern” (Newcomb, 1953). Co-orientation theory is basically the foundation of this theory, with an additional purpose of having it as a basis of the creation of …show more content…

As Gregory Bateson had noted in 1935, there are three possibilities of co-orientation (although he did not use this term): symmetry, which, unlike in Newcomb’s reading, implies competing claims to authority and thus tends to lead to conflict, complementarity, which implies the submission of one actor to the other, and reciprocity, which supposes a multilayered system of exchange, leading to a more differentiated kind of relationship.
Discourse Theory and Analysis
Discourse Theory and Analysis, according to Littlejohn and Foss, suggests that an interaction, a conversation, or simply a discourse does not only mean an exchange of thoughts, ideas, expressions, and information; it serves as an avenue to showcase ideologies and to make meanings out of it. The theory refers to institutionalized rules that govern the way a certain topic—sexuality, hysteria, romantic love, punishment, and imprisonment—can be meaningfully talked

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